Petxpert aims to be a hybrid event that combines both in-person and virtual experiences. It is a well known and established as the best-attended annual technical networking event in the European pet food industry with 200 participants expected this year. The event features current and upcoming technical topics presented by speakers from various fields of expertise in the pet food industry.
Session title: Product claim usage in pet food – uncovering key positionings within clean label, health and ethical claims
Session description: Is your company communicating efficiently the benefits of your product in online product descriptions? Adding to its leading database for the Pet Food market, Euromonitor International has developed a unique tool for evaluating innovation critical niches and trends across 40 markets. Join our product owner David Ingemar Hedin as he explores a fraction of the potential for Pet Food market analysis.
Session date and time: Tuesday, 9 November at 09.15-09.50 am
Speaker name and title: David Ingemar Hedin, Senior Consultant