We’re in a whole new era of “clean,” as the wipes industry has adapted to meet the needs of a changing world. In a paradigm shift, clean now means safe, as killing viruses and germs becomes paramount. How has the wipes industry met this challenge? How have we met the needs of the industry we serve and the planet we live on by focusing on sustainability?
Join us for the 2022 World of Wipes® International Conference, and witness the reinvention of our industry in the heart of Chicago.
Session title: Lifestyle Shifts & the World of Wipes: Meeting the Changing Consumer Demand to Secure Growth
Session description: In 2021, retail sales of disposable wipes reached nearly USD$17 billion, and the trajectory forward remains positive. However, there are a number of challenges facing the industry ahead. While sustainability often is in focus, it is also important to address a number of fundamental consumer lifestyle changes that go beyond sustainability that can shape the performance of wipes long-term.
Euromonitor's presentation will discuss:
1) The overall state of the industry and forecast for the coming years
2) Consumer lifestyle changes, especially those related to personal and beauty care routines, based on Euromonitor International's annual Voice of the Consumer surveys
3) Challenges and opportunities for wipes innovation and brand engagement that reflect changing consumer attitudes and behaviors, with particular focus on personal care wipes.
Date and time of the EMI session: 29 June 2022, 3:00 - 3:30pm
Name and title of all speaker involved: Liying Qian, research analyst
Register HERE.
