Join the 20th Anniversary Celebration of World Tea Conference & Expo, one of the most influential gatherings for the tea industry, March 21-23, 2022 at the Las Vegas Convention Center! With access to hundreds of leading suppliers and educational sessions, the 2022 event promises to deliver the best experience yet including new features: Tea Bar, Special Events Stage, Yoga Relaxation Zone, Opening Night Reception, Awards Ceremony, New Tea Business Incubator and so much more!
Session title: Changing Consumer Needs and the Opportunities for Tea
Session description: COVID-19 significantly changed the type of benefits consumers were seeking from functional beverages. Now, on the path toward recovery, a new shift is underway as consumers grapple with uncertainties of the “new normal.” Mindfulness as a functional benefit in tea is at the forefront of product innovation; though, energy, immunity, sleep and beauty, among other concerns, remain opportune areas for tea stakeholders to explore. In this session, Euromonitor International will examine the post-pandemic functional landscape and implications for tea.
Session date and time: Tuesday, 22 March at 11 AM PST
Speaker name and title: Matthew Barry, Senior Beverages Consultant