4 Apr 23 | EET: 12:30 PM - 4 Apr 23 | EET: 01:15 PM
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The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s Voice of the Consumer: Travel Survey.
The Rugby Union World Cup kicked off last weekend in France, considered as a dress rehearsal for next summer’s Olympic Games in Paris. However, the expected 600,000 international visitors will dwarf in comparison to next summer’s Olympiad. The Games will bring with them many opportunities but also challenges for the French tourism industry. With a forecast global television audience of four billion, a well-executed Paris 2024 could raise the profile of France as a destination from 2025 onwards.
Building back better is one of the most discussed ideas in tourism this year, particularly in Europe, and especially in the context of the post-pandemic rebound. Euromonitor International’s Sustainable Travel Index offers unique insights into resilience, overtourism, and value creation.
Our award-winning syndicated market research database provides detailed data and analysis on industries and consumers, across 1200 cities, 210 countries. We use advanced analytics and data science to identify and measure the effect of disruption to the economy, industries, costs and prices.Explore Passport
Via helps you navigate a fast-changing digital marketplace. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes.Explore Via
Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets.Learn More
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