Zoomark International is Europe's most important pet industry trade show. Now celebrating its twentieth edition, it is a truly international showcase for companies across the pet industry, from food products to hygiene and comfort, from raw materials to processing, machinery to packaging, logistics to services.
Session title: Pet care in Europe : Price dynamics and the impact of downtrading
Session description: Global pet food sales continued growing through the pandemic period both in value and volume terms. As prices skyrocketed in 2022, the brand loyalty of pet owners was put to the test. While the recessionary environment caused some consumers to trade down, others refused to compromise on their pet’s food quality. Thus, polarisation pushes consumers towards pet specialists, seeking promotions on premium pet food, or to discounters for affordable alternatives. This presentation contemplates the extent of the downtrading effect, its wider impact, and the longer-term effects, while focussing on pockets of growth in the pet care industry.
Date and time of the EMI session: 16 May 2023, 9.30-10.30 CET
Name and title of all speakers involved: Tommaso Cappato, Senior Analyst
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