Evolution and Prospects in Global Sun Care: Key Solar Hot Spots

Strategy Briefing

About This Report

Jun 2012

Although attitudes towards tanning vary, consumers in all regions are increasingly looking to avoid sun damage, with rising levels of awareness driving sun protection sales across the globe. Developed markets are reaching saturation, but innovative product developments are keeping sales buoyant. With the lines blurring between skin care and sun care, sun care needs to keep health benefits at the forefront of development and marketing, while delivering the beauty benefits of skin care.

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Evolution and Prospects in Global Sun Care: Key Solar Hot Spots

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

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  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands


Key findings

Sun Care Overview

Sun care begins to shine again
Sun care stands out for growth
Global growth reducing Western Europe's share
Sun care sees growth in new channels

Category Analysis

Sun protection drives sun care sales
Strong sun protection growth despite recessionary pause
Spray-on sun protection makes life easier
Aftersun an afterthought everywhere
North America drags down self-tanning

Regional Analysis

2011 delivers stable performance
Bulk of global value growth in the hands of the few
Spanish sun requires protection but Germans simply cover up
Preference for higher SPF characterises Western Europe
Russia is the powerhouse for Eastern Europe
Russia's hot summer brings extra shine to sales
North America sees the sun come out again
Mass market appeals to US
South Korea leads spending but China will grow faster
China will lead the way forward
Brazil leads the way, but growth stories across Latin America
Brazil can afford to protect itself
Rising sun damage awareness is key to growth in MEA
Sun protection awareness embedded in Australian culture

Industry Issues and Trends

L'Oréal leads the world without a single number one brand
Nivea leads the brand competitive market
The new hot spots
Private label takes growing share of developed markets
Diversification beyond SPF
Sun care with multifunctional dimensions
Innovation at all levels makes for a dynamic market
Mature markets lead to a more segmented approach
"Natural" sun care proving hard to deliver

Recommendations and Opportunities

Health before beauty as protection leads the way forward
Latin America leads the way
Brazil leads growth and takes top spot
Healthy opportunities still to come

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