Physical spaces are evolving amid the impact of the global pandemic on consumer lifestyles, business models and workplace alongside the influence of digital transformation. They embrace flexibility and functionality to enhance consumer experience and mitigate risks.
Lines between the physical and digital worlds are blurring, especially with the rapid rise of the metaverse. Physical spaces are incorporating elements from the digital world while also trying to maintain a unique selling point over their virtual counterparts.
As in-person experiences return, they are facing greater competition from digital counterparts. Hospitality providers are using physical space to create immersive environments that create the worlds of consumers’ favourite brands and entertainment franchises to lure them back to in-person events.
The pandemic put health and wellness front of mind for consumers, and lockdowns showed just how strong of an impact physical space has on wellness. Coming out of lockdown, consumers are looking for sustainably-designed spaces that support their overall wellness.
Just as the physical world is incorporating digital elements, digital hospitality providers are increasingly moving into the physical world. Their investments in physical spaces demonstrate hospitality providers’ efforts to merge the best elements of the digital and physical worlds.
Increased workplace flexibility increasingly means that consumers can work wherever they want. The future of work is redesigning spaces, as hospitality operators open their spaces to remote workers and focus on servicing their needs.
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