The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more35 pages, Feb 2013
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Japan-based retailers are adopting increasingly ambitious expansion strategies in Asian emerging markets to benefit from high economic growth, contrasting with poor demographic and economic prospects in Japan. Convenience stores have been at the forefront of this move, but retailers in other channels are also focusing on growth in Asia. This report analyses the opportunities for key players and the challenges that they face against local rivals, with a particular emphasis on the Chinese market.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Japanese convenience store chains, such as 7-Eleven and FamilyMart, are well positioned to continue expanding rapidly in emerging markets with a growing young urban population and where modern grocery retailing formats remain underdeveloped. Convenience store operators are exploiting their operational and supply chain expertise, alongside high quality products and services, in order to make inroads against other formats and be more valuable partners for local franchise operators.
In most other channels, Japanese retailers often lack a strong competitive advantage against local players, although several department stores operators have well established brands with a premium positioning. Other retailers such as Uniqlo and Ryohin Keikaku (Muji) are also focusing on expansion in Asia as part of a wider strategy to become global brands and offset the saturation of their domestic market.
The strength of the yen gives an added short-term impetus to encourage Japanese retailers to invest abroad as part of their longer term international growth strategies, notably through acquisitions, with AEON, for example, purchasing Carrefour’s hypermarkets in Malaysia in 2012.
The growing political tensions between China and Japan should not significantly undermine Japanese retailers’ expansion in China, which remains their key Asian market. However, it may give them a greater incentive to accelerate growth in other markets, such as Indonesia, the Philippines, Thailand and Vietnam, which in some cases are less mature and increasingly receptive to modern retail formats. Some retailers may also benefit from an early entrant advantage, especially within grocery retailing.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.