Expedia Group Inc in Travel

Company Profile

About This Report

Jan 2019

Expedia Group is the largest travel intermediary with gross bookings over USD100 billion. In 2017 company sales slowed down and 2018 saw further stagnation, although at 13% growth remains healthy. The battle for supremacy with Booking Holdings continues, with meta-search a key battleground. Using the latest technological innovations such as VR and voice, and a strong focus on mobile, Expedia hopes to stay ahead of the competition.

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Expedia Group Inc in Travel

Euromonitor International's report on Expedia Group Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Lodging market and the global economy.

Company and market share data provide a detailed look at the financial position of Expedia Group Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Expedia Group Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Expedia Group Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Lodging research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Financial assessment 2017-2018
Expedia’s extensive portfolio
Brand overview
Booking a far more valuable company than Expedia
SWOT: Expedia Group Inc
Key strategic objectives and challenges

Competitive Positioning

Growth slowing down as acquisitions stop
Expedia largest travel player, but contest is coming
Expedia at top of the leader board
Regional performance
Direct booking campaigns have “no effect”
Hotel consolidation changes relationship
Trivago’s woes continue

Geographic and Category Opportunities

Expedia making waves in short-term rentals
HomeAway focuses on pay-per-booking model
HomeAway and Airbnb in a league of their own
Online intermediaries sales driven by Asia Pacific
Asia: multi-pronged approach to achieve growth
Americas: dwarfing the competition in the US
Western Europe: increase marketing spend despite Trivago woes
Importance of rail highlighted by SilverRail acquisition

Brand Strategy

Brand strategy at a glance: Expedia, Hotels.com and Travelocity
Brand strategy at a glance: Trivago, Egencia and others
Brand strategy at a glance: Orbitz, Wotif, and HomeAway
Mobile channel key in Expedia brands’ strategies
Strong growth for both online and offline advertising expenditure

Operations

New Seattle head office
Expedia moves into the cloud
Expedia examines emotions to improve platforms
Expedia focuses on VR and voice
Brand Expedia frontrunner in voice, but other brands missing
Increased focus on loyalty

Recommendations

Strategic focus on innovation