Experience More

Coronavirus (COVID-19) has had an unprecedented impact on beauty and personal care, but the pandemic will benefit wellness-aligned categories, as consumers increasingly seek health attributes in beauty purchases. Pre-pandemic, e-commerce was a major ...

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

As new consumer values shift towards more meaningful consumption, priorities are being reassessed, paving the way for new “luxury” attributes beyond a higher price tag and other traditional premium perceptions. With both mass and premium brands ...

There is a growing overlap between alcoholic, soft and hot drinks as consumer priorities shift. A sense of “experience”, achieved through settings or stories, is increasingly prioritised over rigid adherence to categories. Declining alcohol ...

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

The tectonic shifts created by the budding cannabis industry could radically reshape the geography of recreation and health, provide alternative pathways to relaxation and disrupt intoxication rituals. This briefing examines what product offerings, ...

Plastic, an influential part of modern society, is under scrutiny for its polluting presence in the global environment. There are visible and invisible pollutants. Greater awareness and growing ethical concerns about plastic waste is evident with ...

Experience More – Digital Toolkit looks at how technology is used by brands to provide an enhanced customer experience, putting the consumer at the heart of the matter and providing a seamless product/service delivery. Brands are experimenting with ...

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

Consumers demand experiences, a reality which has spread not just to the products and services they buy, but also to the purchase transaction itself. This briefing explores the evolving influence of the “experience more” megatrend on consumer ...

Experience More is defined as prioritising experiences over things, where consumers engage directly with a product/service, and in return they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, ...