Experience More

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Megatrends

Megatrends

Ethical Living: Plastic - Lose It or Re-Use It?

Mar 2018

Plastic, an influential part of modern society, is under scrutiny for its polluting presence in the global environment. There are visible and invisible pollutants. Greater awareness and growing ethical concerns about plastic waste is evident with ...

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Megatrends

Megatrends

Experience More: Digital Toolkit

Mar 2018

Experience More – Digital Toolkit looks at how technology is used by brands to provide an enhanced customer experience, putting the consumer at the heart of the matter and providing a seamless product/service delivery. Brands are experimenting with ...

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Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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Strategy Briefing

Strategy Briefing

Prioritising Experience: The Experience More Megatrend and the Future of Payments

Nov 2017

Consumers demand experiences, a reality which has spread not just to the products and services they buy, but also to the purchase transaction itself. This briefing explores the evolving influence of the “experience more” megatrend on consumer ...

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Megatrends

Megatrends

Experience More

Aug 2017

Experience More is defined as prioritising experiences over things, where consumers engage directly with a product/service, and in return they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, ...

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