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Experience More

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Strategy Briefing

Strategy Briefing

Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

Dec 2019

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

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Strategy Briefing

Strategy Briefing

Redefining Premium Beauty

Nov 2019

As new consumer values shift towards more meaningful consumption, priorities are being reassessed, paving the way for new “luxury” attributes beyond a higher price tag and other traditional premium perceptions. With both mass and premium brands ...

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Strategy Briefing

Strategy Briefing

Blurring Lines in Alcoholic and Non-Alcoholic Drinks

Sep 2019

There is a growing overlap between alcoholic, soft and hot drinks as consumer priorities shift. A sense of “experience”, achieved through settings or stories, is increasingly prioritised over rigid adherence to categories. Declining alcohol ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Beauty and Personal Care

Aug 2019

Wellness and sustainability drive the beauty and personal care industry globally and across all channels. Asia Pacific remains a major engine of growth for internet retailing, while Latin America’s direct selling giants expand to other regions ...

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Strategy Briefing

Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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Strategy Briefing

Strategy Briefing

Alcoholic Drinks and Cannabis: One More Headache or a Hangover Remedy?

Apr 2019

The tectonic shifts created by the budding cannabis industry could radically reshape the geography of recreation and health, provide alternative pathways to relaxation and disrupt intoxication rituals. This briefing examines what product offerings, ...

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Megatrends

Megatrends

Ethical Living: Plastic - Lose It or Re-Use It?

Mar 2018

Plastic, an influential part of modern society, is under scrutiny for its polluting presence in the global environment. There are visible and invisible pollutants. Greater awareness and growing ethical concerns about plastic waste is evident with ...

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Megatrends

Megatrends

Experience More: Digital Toolkit

Mar 2018

Experience More – Digital Toolkit looks at how technology is used by brands to provide an enhanced customer experience, putting the consumer at the heart of the matter and providing a seamless product/service delivery. Brands are experimenting with ...

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Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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Strategy Briefing

Strategy Briefing

Prioritising Experience: The Experience More Megatrend and the Future of Payments

Nov 2017

Consumers demand experiences, a reality which has spread not just to the products and services they buy, but also to the purchase transaction itself. This briefing explores the evolving influence of the “experience more” megatrend on consumer ...

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Megatrends

Megatrends

Experience More

Aug 2017

Experience More is defined as prioritising experiences over things, where consumers engage directly with a product/service, and in return they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, ...

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