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Megatrends
Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience
Jun 2018
US$1,325
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Experience More in Asia Pacific: How Brands are Delivering an Enhanced Consumer Experience looks at how brands are responding to the Asian consumers’ desire to try the next big thing. Brands are employing an array of tools including the senses, digital technology and innovation to push the enjoyment of interacting with a brand to the fore. Brands are enabling consumers to curate their memories, personalising relationships and building strong communities of fans to ensure brand loyalty and retent
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Experience More in Asia Pacific: How Brands are Delivering an Enhanced Consumer Experience looks at how brands are responding to the Asian consumers’ desire to try the next big thing. Brands are employing an array of tools including the senses, digital technology and innovation to push the enjoyment of interacting with a brand to the fore. Brands are enabling consumers to curate their memories, personalising relationships and building strong communities of fans to ensure brand loyalty and retention.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Megatrend analysis at Euromonitor International
Megatrend framework
Experience More is one of our eight focus megatrends
Key findings
Experience More
Experience economy propelled by young population and mobile
Asian consumers desire for the next big thing
Experiential tricks of the trade deployed in Asia
Experience More in Asia Pacific: splits into key categories
Experience More: Living It
Living it: key trends
Cathay Pacific : multisensory – enticing customers to travel
Tipping Club: multisensory – drawing in the crowd
MUJI: interactive – turning hotel rooms into storefronts
Ford and Alibaba : interactive – new ways to get behind the wheel
Hyundai Card: creative borrowing – card with experience perks
Hema : creative borrowing – new ‘graze and pay’ shopping concept
Timbre+: creating borrowing – success through mixing it up
Living it: best practices
Experience More: Enhanced Product
Enhanced product: key trends
Asian consumers are willing to pay a premium for quality
Starbucks Reserve Roastery : immersive – from bean to cup
Changi Airport: immersive – making the ordinary extraordinary
Tree by NAKED: immersive – digital overlay for storytelling
Shiseido: improved performance – connecting science and emotion
Xin Café: improved performance – Sonic sweetener for weight loss
Coca-Cola: improved performance – breaking with tradition
Enhanced product: best practices
Experience More: Lasting Engagement
Making a lasting impression: key trends
Gentle Monster: curated memories – blending art and commerce
Dr. Jart : curated memories – the shareability factor
Xiaomi : community – valued engagement with fans
Three Squirrels: community – humanising the brand relationship
Making a lasting impression: best practices
Conclusion
Experience More in Asia Pacific: key learnings
Experience More in Asia Pacific: what you need to know
Leverage the power of megatrends to shape your strategy today
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- Understanding the Five Drivers Shaping Megatrends | Jan 2019