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Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Megatrends
Experience More: In the Moment
Jun 2018
US$1,325
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Experience More in the Moment focuses on how brands are creating multisensory, interactive experiences to transform brand interactions to engage with consumers on a more emotional level. Exploring new forms of marketing, product innovation and design enables brands to inspire or educate consumers. Positive experiences lead to lasting memories that are reinforced through social media and community building, creating deeper customer relationships for brand loyalty.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Experience More in the Moment focuses on how brands are creating multisensory, interactive experiences to transform brand interactions to engage with consumers on a more emotional level.
Exploring new forms of marketing, product innovation and design enables brands to inspire or educate consumers. Positive experiences lead to lasting memories that are reinforced through social media and community building, creating deeper customer relationships for brand loyalty.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Megatrend analysis at Euromonitor International
Megatrend framework
Experience More is one of our eight focus megatrends
Key findings
Experience Marketing
Experience More: in the moment splits into three trend dimensions
Experiential marketing: the new alchemy
Search for the next big thing and shopping for pleasure
Experiential tricks of the trade
Combining the senses offers incremental benefits
Cathay Pacific: Multisensory – enticing customers to travel
Stella Artois: Multisensory – engaging all the senses
MUJI: Participatory – turning hotel rooms into storefronts
Nike: Participatory – SNKRS reaching out to brand loyalists
Ford and Alibaba: Participatory – new ways to get behind the wheel
Hyundai Card: Creative borrowing – a card with experience perks
Capital One: Creative borrowing – community space by a bank
Hema: Creative borrowing – new “graze and pay” shopping concept
Macy’s: Creative borrowing – acquiring the experience skillset
Experience Enhanced Product
Experience is inherent to the product
Baptiste & Bottle: Immersive – a cocktail above and beyond taste
Starbucks Reserve Roastery: Immersive – from bean to cup
Changi Airport : I mmersive – making the ordinary extraordinary
Platea : I mmersive – gastronomy brings “foodtainment”
Shiseido: Reinforced efficacy – connecting science and emotion
Project Nourished: Reinforced efficacy – reinvention test
Lasting Engagement
Experience is all about perception
Finding antidotes to the ephemeral
Useful hooks to influence consumers
Social media and its highly impactful visual power
Gentle Monster: Curated memories – Blending art and commerce
Dr Jart: Curated memories – the shareability factor
Snapchat Spectacles: Curated memories – creating stronger links
Heineken: Community – appeals to #OpenYourWorld
Mindful Chef: Community – delivery box on repeat
Bose: Constantly on – expanding from audio to information
Facebook: Constantly on – always connected via touch
Google and Levi: Constantly on – technology off the cuff
Conclusion
Experience More: In the moment – key learnings
Experience more: In the moment – what you need to know
Leverage the power of megatrends to shape your strategy today
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Technology as a Megatrend Driver | Jan 2018
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Technology as a Megatrend Driver | Jan 2018
- Understanding the Five Drivers Shaping Megatrends | Jan 2019