Strategy Briefing

Experience More: The Beauty Industry Adds New Dimensions Across the Value Chain

42 pages, Jan 2017

US$1,325

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About This Report

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Experiencing more through physical action, emotional connection or meaningful memories is a trend making its mark across the beauty and personal care value chain; from product, to store execution, to the purchasing process. In emerging markets consumer priorities lie in recreation and social impact and in developed markets it is instant gratification and novelty that beauty consumers pursue. In response, brands seeking long-term loyalty are transforming into one-stop lifestyle providers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Emerging markets lead trend for experiencing more

Consumers in emerging markets show greater preference than their developed market counterparts for window-shopping, leisure and recreational time, with physical stores a hub for community and discovery.

Digital connectivity breathes new life into archaic models of distribution

Both direct selling and homeshopping benefit from on-demand apps, live video streaming and social networks, as they reinvent the meaning of community and thrive on the back of the gig economy.

Pressure grows at the checkout

The purchasing process is gaining significance in beauty, particularly in colour cosmetics, as fans become frenzied similar to die-hard fashionistas or music fans. New models of selection and delivery offer instant gratification, and those that do not, exploit the hysteria and waiting-game by making it an experience in itself.

Novelty and relaxation key areas for concept-building

As a health-aligned industry, beauty and personal care is in a prime position to weave wellness into brand strategies, product formulation, product marketing and store concepts, but not online. However specialists in health and wellness equally pose a threat to the industry by leveraging their expertise to create self-branded consumer products.

Strong social ethos critical to conjuring meaningful brand-consumer relationship

Immersive technologies such as augmented and virtual reality, and multimedia, including video and podcast, emerge as critical platforms for brands to showcase their identities and sustainable practices; appealing to the socially-minded but visual Millennial consumers.

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Introduction

Scope

Key findings

Shopping Reinvented: Environment

Technology turns beauty specialists into beauty destinations

Experiential retailing has potential to win big in emerging markets…

…but stores remain up against a practical and hurried consumer group

Subscription boxes require stronger identities

Can the sharing economy in beauty achieve disruption?

Case study: Dharmash Mistry, CEO and co-founder of blow LTD

Spearheading experience as a means to possession

Social revolution gives direct selling new lease of life

QVC taps into “second screen” phenomenon with Beauty IQ

Shopping Reinvented: Selection

Higher earners need convincing to spend more time in-store

Sephora: An intuitive digital pioneer

Aussie spearheads the revolution of peer-to-peer reviews

Shopping Reinvented: Purchase

B eauty mimics online grocery delivery’s winning strategy

Artificial intelligence instantly gratifies

Make-up purchasing becomes an experience in itself

See now, buy now movement infiltrates beauty

Experiencing More Through Wellbeing

In-store escapism to benefit from digital detox trend

Beauty retail looks to relaxation to increase dwell time

Active lifestyles demand performance beauty

India a wellness mecca

Disruptive potential for local wellness experts?

Facial devices increasingly taking experiences home

Wealthy opt for novelty in electronics, while for the frugal there’s DIY

Holistic routines spur ancillary category activity

Experiencing More Through Authenticity

Penetration of ethical labelling not reflective of demand

Lush commits to media for a fully transparent customer experience

Immersive technology can offer a window to social impact

De-branding to heighten sensory experience

Make-up loses its mark-up

Future Prospects

Leisure expenditure reveals where experiences may be most valued

Experiential trend impact on beauty and personal care industry

definitions

Definitions

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Megatrends

Strategy Briefing

Experience More: The Beauty Industry Adds New Dimensions Across the Value Chain

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Emerging markets lead trend for experiencing more

Digital connectivity breathes new life into archaic models of distribution

Pressure grows at the checkout

Novelty and relaxation key areas for concept-building

Strong social ethos critical to conjuring meaningful brand-consumer relationship

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Shopping Reinvented: Environment

Technology turns beauty specialists into beauty destinations

Experiential retailing has potential to win big in emerging markets…

…but stores remain up against a practical and hurried consumer group

Subscription boxes require stronger identities

Can the sharing economy in beauty achieve disruption?

Case study: Dharmash Mistry, CEO and co-founder of blow LTD

Spearheading experience as a means to possession

Social revolution gives direct selling new lease of life

QVC taps into “second screen” phenomenon with Beauty IQ

Shopping Reinvented: Selection

Higher earners need convincing to spend more time in-store

Sephora: An intuitive digital pioneer

Aussie spearheads the revolution of peer-to-peer reviews

Shopping Reinvented: Purchase

B eauty mimics online grocery delivery’s winning strategy

Artificial intelligence instantly gratifies

Make-up purchasing becomes an experience in itself

See now, buy now movement infiltrates beauty

Experiencing More Through Wellbeing

In-store escapism to benefit from digital detox trend

Beauty retail looks to relaxation to increase dwell time

Active lifestyles demand performance beauty

India a wellness mecca

Disruptive potential for local wellness experts?

Facial devices increasingly taking experiences home

Wealthy opt for novelty in electronics, while for the frugal there’s DIY

Holistic routines spur ancillary category activity

Experiencing More Through Authenticity

Penetration of ethical labelling not reflective of demand

Lush commits to media for a fully transparent customer experience

Immersive technology can offer a window to social impact

De-branding to heighten sensory experience

Make-up loses its mark-up

Future Prospects

Leisure expenditure reveals where experiences may be most valued

Experiential trend impact on beauty and personal care industry

definitions

Definitions

Why buy this report?

Want to find out more about this report?

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