The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Experience More is defined as prioritising experiences over things, where consumers engage directly with a product/service, and in return they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, personalised experiences to suit their individual tastes, preferences and lifestyles. Appealing to the senses and using technology as an enabler, brands strive to provide a value added experience.
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There is a fundamental shift in consumer values towards experiences over things that bring happiness and well-being, with spending on experiences like travel, leisure and food service to rise to US$8 trillion by 2030.
Brands are going authentic, local, immersive, stimulating and social, embracing their imperfections, to help counteract over-choice and commoditisation–a tactic applied across the consumer spectrum.
Harnessing the power of the senses can transform even the most mundane product into a truly amazing moment. Creating affordable, natural and inclusive brand experiences, that do not cost the earth and pique consumers’ interest.
By 2030, 75% of the world -6.4 billion people -will be connected online, and brands need to optimise the digital tools available like mobile, augmented, virtual or mixed reality, as humans and machines integrate further.
Experience is a lifestyle choice that defines how consumers play and work, as exemplified by the gig economy. Going beyond FMCG and services, education and health are ripe for experiential disruption.
Brands like Apple embody the love that brands can achieve through a laser-sharp focus on consumer-centric design and empathetic customer service, leading to an army of loyal fans/ambassadors, spreading the love for free.
With a global population of 8.5 billion by 2030, all with greater expectations for unique experiences, brand survival depends on putting the consumer first, establishing an emotional connection and the desire for constant improvement.
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More About the Megatrends Series
Our new Megatrends report series highlights the eight most influential megatrends to watch for both 2017. Euromonitor International’s global research teams continually monitor the consumer, industry and economic trends shaping world markets.
Our expertise, combined the latest techniques in re-examining the tens of millions of data points in our Passport database, allows us to be uniquely positioned to provide a holistic approach to common drivers that have the power to transform and disrupt entire categories in the next five years.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.