The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2016
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Today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend also presents many opportunities across a wide range of industries including Travel, Appeal & Footwear, Toys & Games, Consumer Electronics, Personal Accessories and, Home & Garden.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Today’s consumers are redefining their values and priorities, leading to the birth of a “new consumerism”, while time has become a luxury in our connected world. The experience trend is impacting across many areas from sports and music licensing to licensed themed travel and theme parks.
Globally, sports licensing has registered steady 5% year-on-year growth in the last few years driven largely by licensed sports apparel merchandise sales. Sports licensing is largely constant and does not fluctuate from year to year. In the US, the business is driven mainly by major sports leagues.
Apparel (menswear, womenswear, childrenswear, accessories) and Footwear, Video Games, Consumer Electronics (headphones/earphones, wireless speakers), Traditional Toys and Games, Personal Accessories (jewellery, bags and luggage, pens), Home and Garden (bed textiles, dinnerwear) are some of the major industries and categories that would benefit further from experiential licensing.
Millennials -defined as consumers aged 25-34 years -is a sizeable demographic. It is a key consumer segment for licensing businesses and travel is an important area for them.
Theme parks themselves have become an increasingly important component of many brand licensing strategies in recent years, as licensors search for innovative ways to leverage their property, enhance brand awareness and connect with fans.
Themed travel is part of a phenomenon that is no longer about a property targeting just commercial movie screens or TV series which now includes anything related to the concept of fan engagement from licensed themed flights and holidays to licensed themed hotels and cruises.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.