Experiential Luxury

In 2021, COVID-19 continued to impact Japan. In areas in which the number of COVID-19 cases was high, such Tokyo and Osaka, states of emergency were declared by the government for most of the year, and August 2021 recorded the highest number of…

In 2020, experiential luxury was hit extremely hard by the fallout from COVID-19. Experiential luxury in Switzerland depends to a great extent on tourism and the country’s status as an international business destination. The bans on travel put in…

With sales coming mostly from luxury hotels, 2020 was a very difficult year for experiential luxury, due to the huge drop in inbound travellers to Germany. As vaccination programmes got underway, there was a degree of return of inbound tourists, as…

All the activities related to out-of-home entertainment have been suffering negative impacts since 2020 due to the restrictions imposed by the COVID-19 pandemic. The long period of limited operations caused restaurants, bars, concert halls, museums…

Experiential luxury in Turkey showed a markedly improved performance in 2021, with current value sales rebounding at a high double-digit rate after having plummeted in 2020. The category’s turnaround began in earnest during the second quarter of the…

Experiential luxury continued to be impacted by the pandemic in South Africa in 2021, after already recording double-digit value sales decline the previous year when interprovincial and international travel were banned by the South African government…

Experiential luxury in Ukraine is comprised of luxury hotels was particularly hard hit by the pandemic in 2020, with luxury hotels being closed for a time. In 2021, with society gradually opening up, value sales are expected to register healthy…

In order to incentivise domestic tourism and local demand, the Argentinian government has announced the second version of Previaje. The National Tourist Services Pre-Sale Incentive Scheme returns 50% of the expenses incurred in advance - transport,…

Experiential luxury in Mexico is comprised entirely of luxury hotels, with no significant luxury foodservice presence in the market. In 2021, the Mexican experiential luxury market has remained heavily reliant on domestic consumers. Although Mexico…

Experiential luxury has witnessed rapid recovery in 2021, following the COVID-19 slump in 2020. Even though still experiencing regional lockdowns from time to time, experiential luxury is expected to recover to nearly the pre-COVID-19 level of sales…

Although inaccessible to international tourists due to state border closures and snap lockdowns in 2020, the performance of Versace’s Palazzo Versace Gold Coast in Queensland, the main luxury foodservice establishment, improved in 2021. The operator…

Amongst all luxury goods categories, experiential luxury was the worst affected in value terms by the outbreak of COVID-19 in Canada in 2020. The global halt in travel and the collapse in tourism in Canada in the year had a severe impact on…

Experiential luxury has been one of the most highly impacted industries within luxury goods in Taiwan, as current value sales decline have been in steep decline in 2020 and 2021. In May 2021, the Taiwanese government implemented a lockdown, with many…

As the world was hit by the global COVID-19 pandemic in 2020, however, experiential luxury suffered a heavy decline in retail current value sales. In fact, experiential luxury performed worse than other categories in luxury goods because of the…

Experiential luxury in Sweden is represented by luxury hotels and their associated restaurants, as well as independent local restaurants, with foodservice not falling under Euromonitor International’s definitions of luxury foodservice and no separate…

The value sales declines recorded in experiential luxury as the COVID-19 pandemic took hold of the country were among the most severe seen across the entire Indonesian luxury goods industry. One of the main factors behind this performance was the…

The closure of Malaysian borders to foreigners beginning on 17 March 2020 had a negative effect on experiential luxury during that year. Due to these strict regulations, Malaysia experienced a strong dip in international tourist arrivals, which…

Before COVID-19, foreign tourists accounted for a significant share of expenditure on experiential luxury in the country, mainly comprising a large pool of affluent Chinese tourists. However, with borders closed for non-essential travel, the…

Experiential luxury is comprised of luxury hotels alone, with luxury foodservice remaining negligible. In 2021, current values ales of luxury hotels are expected to recover from the dramatic slump in value sales in 2020, when sales fell by over a…

Although India has started to experience a degree of relaxation in terms of mobility in 2021 as the situation surrounding COVID-19 has largely stabilised in the country following the second wave, global travel continues to struggle. This is because…