In 2019, eyewear in Russia continued to be negatively affected by the economic slowdown in the country and consumers’ low disposable incomes. Weak consumer purchasing power resulted in price sensitivity and trading down among consumers in eyewear.
The eyewear performance in Russia was determined by various factors in 2019. Growing penetration of consumer electronics supported demand for eyewear products at the end of the review period.
In 2018, international players continued to characterise Russia’s eyewear market, occupying almost all the industry’s top rankings. Johnson & Johnson OOO is the leading international player, followed by Novartis Consumer Health OOO, Essilor Optika OOO and Plus-Optis OOO in fourth spot.
Optical shops remained the main retail channel in eyewear in 2019, contributing over half of value sales across all categories. Optical shops benefit from convenience, with many consumers viewing them as a one-stop destination for all their eyewear necessities.
Over the forecast period, the performance of eyewear will be largely shaped by socioeconomic and demographic factors. On the one hand, there are no prerequisites for outstanding economic progress in Russia over the forecast period.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Russia. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
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