Executive Summary

Jul 2019
Eyewear records moderate growth due to the low consumer disposable incomes

In 2019, eyewear in Russia continued to be negatively affected by the economic slowdown in the country and consumers’ low disposable incomes. Weak consumer purchasing power resulted in price sensitivity and trading down among consumers in eyewear.

Numerous factors determine the eyewear performance in Russia

The eyewear performance in Russia was determined by various factors in 2019. Growing penetration of consumer electronics supported demand for eyewear products at the end of the review period.

International brands continue to characterise Russia’s eyewear

In 2018, international players continued to characterise Russia’s eyewear market, occupying almost all the industry’s top rankings. Johnson & Johnson OOO is the leading international player, followed by Novartis Consumer Health OOO, Essilor Optika OOO and Plus-Optis OOO in fourth spot.

Optical shops remains the leading distributional channel in Russian eyewear

Optical shops remained the main retail channel in eyewear in 2019, contributing over half of value sales across all categories. Optical shops benefit from convenience, with many consumers viewing them as a one-stop destination for all their eyewear necessities.

Forecast period performance of eyewear to be shaped by socioeconomic and demographic factors

Over the forecast period, the performance of eyewear will be largely shaped by socioeconomic and demographic factors. On the one hand, there are no prerequisites for outstanding economic progress in Russia over the forecast period.

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Eyewear in Russia

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Russia. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Russia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Eyewear in Russia

EXECUTIVE SUMMARY

Eyewear records moderate growth due to the low consumer disposable incomes
Numerous factors determine the eyewear performance in Russia
International brands continue to characterise Russia’s eyewear
Optical shops remains the leading distributional channel in Russian eyewear
Forecast period performance of eyewear to be shaped by socioeconomic and demographic factors

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Russia

HEADLINES

PROSPECTS

Daily disposable lenses outperforms frequent replacement lenses
Economising trend is evident in contact lenses

COMPETITIVE LANDSCAPE

Johnson & Johnson OOO ranks first in contact lenses
Optical goods stores see rising competition from the internet channel

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Russia

HEADLINES

PROSPECTS

Spectacles is negatively affected by low consumer purchasing power
Spectacles grow in popularity as a fashion accessory
Ageing population will have a favourable impact on spectacles over the forecast period

COMPETITIVE LANDSCAPE

Spectacles in Russia remains highly fragmented
Optical shops remains a core distribution channel for spectacles in the country

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Russia

HEADLINES

PROSPECTS

Sunglasses suffers from low consumer spending power
Seasonality is evident in sunglasses
Fashion trends have a positive influence on sunglasses

COMPETITIVE LANDSCAPE

Sunglasses continues to be highly fragmented in Russia
International operators lead in branded sunglasses
Distribution landscape in sunglasses

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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