Eyewear in Ukraine

Eyewear consumption is boosted by the further spread of eye health problems

As in other countries, the population of Ukraine is susceptible to the impact of multiple factors leading to the spread of eye health problems. This includes sedentary lifestyles with overuse of electronic gadgets, which is increasingly expanding its age range to also affect children as well as adults.

In 2019 eyewear continues enjoying double-digit current value growth

Eyewear in Ukraine enjoyed another good year in 2019, with strong growth in both volume and value terms. The industry is still enjoying a post-crisis recovery following the recession in 2014 and 2015, when eyewear products were economised upon.

International brands fare well in Ukrainian eyewear

In 2018, eyewear practically remained the domain of foreign operators, with local manufacturers still having a very minor presence. The leading player was domestic retailer Luxoptika TOV, which offers a wide portfolio of international brands, selling them through its own Luxoptika chain of specialists.

Store-based retailing generates the bulk of eyewear sales in Ukraine

At the end of the review period the bulk of eyewear was sold through store-based retailing, with optical shops being the biggest contributors to sales. Buying eyewear in optical shops allows consumers to have access to good-quality products and specialist advice.

Eyewear value sales to continue growing, albeit at a slower rate

Over the forecast period eyewear has good growth prospects in Ukraine, although growth will slow down slightly in current value terms. Per capita consumption growth will be possible thanks to the anticipated improvement in the domestic economy and consumer spending power.

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