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Country Report

Eyewear in

Eyewear in Ukraine

26 pages, Jul 2018

US$1,210

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Executive Summary

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Eyewear benefits from widening consumer “digitalisation”

Consumer expenditure on eyewear continued to grow in Ukraine in 2018. While partly this was the result of the recovery of the industry to pre-crisis levels given the return of economic stabilisation, demand for such products was additionally boosted by the further penetration of consumer electronics.

In 2018, demand for eyewear stabilises in Ukraine

After sales peaking in 2017 when eyewear posted double-digit growth, partially compensating for volume declines during the crisis of 2014 and 2015, in 2018, sales dynamics were much more modest. On the one hand, eyewear benefited from the expanding penetration of eye health problems caused by unhealthy living and spending too much time with gadgets; however, the population of Ukraine declined on an annual basis and, in spite of average salary increases following the rise of the minimal salary to UAH3,723 per month in January 2018 from UAH3,200 a year previously, Ukrainians remained largely price-sensitive and economical.

Eyewear is fragmented, especially within sunglasses

In 2018, eyewear was characterised by a significant level of fragmentation, which was due to the presence of multiple international players and Asian manufacturers of no-name products, sunglasses in particular. Luxoptika, as the biggest chained retailer within eyewear, Linz Express and Novartis are the strongest players.

Optical goods stores are the most trusted for eyewear purchases

When considering purchasing eyewear, Ukrainians typically consider optical goods stores, especially in relation to spectacles and contact lenses. In such outlets, consumers are offered a wide range of certified eyewear and can also receive a consultation from an expert, including visiting an ophthalmologist prior to buying contact lenses or spectacles.

Forecast period performance of eyewear to be determined by economic and demographic factors

Over the forecast period, the performance of eyewear will be largely determined by socioeconomic and demographic factors. On the one hand, the population of Ukraine is set to steadily reduce, but this trend will be offset by the ageing of the population and increasing eye health problems among younger consumers, especially among those actively using consumer electronics.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Ukraine. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Ukraine?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Ukraine

EXECUTIVE SUMMARY

Eyewear benefits from widening consumer “digitalisation”

In 2018, demand for eyewear stabilises in Ukraine

Eyewear is fragmented, especially within sunglasses

Optical goods stores are the most trusted for eyewear purchases

Forecast period performance of eyewear to be determined by economic and demographic factors

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Ukraine

HEADLINES

PROSPECTS

Contact lenses and solutions take consumers from traditional spectacles

Frequent replacement lenses to generate the bulk of sales given they are more economical

The range of advanced contact lenses will increasingly appeal to consumers

COMPETITIVE LANDSCAPE

International brands establish a strong presence within contact lenses and solutions in Ukraine

Optical goods stores see rising competition from online retailers

Online share set to increase further

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2013-2018
Table 13 Sales of Contact Lenses by Category: Value 2013-2018
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 15 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 16 Sales of Contact Lens Solutions: Value 2013-2018
Table 17 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 18 Sales of Contact Lenses by Type: % Value 2013-2018
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 23 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 24 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 25 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 28 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023

Spectacles in Ukraine

HEADLINES

PROSPECTS

Spectacles to continue to have the strongest appeal among senior Ukrainians

Readymade reading glasses are the most popular products within spectacles

Personalisation will add to the competitiveness of spectacles

COMPETITIVE LANDSCAPE

Spectacles continues to be a fragmented category in Ukraine

Luxoptika leads

Optical shops – the core distribution channel for spectacles in the country

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2013-2018
Table 34 Sales of Spectacles by Category: Value 2013-2018
Table 35 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 36 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 37 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 38 NBO Company Shares of Spectacles: % Value 2013-2017
Table 39 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 40 Distribution of Spectacles by Format: % Value 2013-2018
Table 41 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 42 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023

Sunglasses in Ukraine

HEADLINES

PROSPECTS

Seasonal demand for sunglasses in Ukraine

Quality is to become an increasingly important factor

Fashion brands have a good chance to attract more consumers in the future

COMPETITIVE LANDSCAPE

Sunglasses is a fragmented category with cheap Chinese offers still highly in demand

Luxoptika leads sunglasses

Optical shops face strong competition from other retail channels selling sunglasses

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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Megatrends

Country Report

Eyewear in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

Eyewear benefits from widening consumer “digitalisation”

In 2018, demand for eyewear stabilises in Ukraine

Eyewear is fragmented, especially within sunglasses

Optical goods stores are the most trusted for eyewear purchases

Forecast period performance of eyewear to be determined by economic and demographic factors

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Ukraine

EXECUTIVE SUMMARY

Eyewear benefits from widening consumer “digitalisation”

In 2018, demand for eyewear stabilises in Ukraine

Eyewear is fragmented, especially within sunglasses

Optical goods stores are the most trusted for eyewear purchases

Forecast period performance of eyewear to be determined by economic and demographic factors

MARKET DATA

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Ukraine

HEADLINES

PROSPECTS

Contact lenses and solutions take consumers from traditional spectacles

Frequent replacement lenses to generate the bulk of sales given they are more economical

The range of advanced contact lenses will increasingly appeal to consumers

COMPETITIVE LANDSCAPE

International brands establish a strong presence within contact lenses and solutions in Ukraine

Optical goods stores see rising competition from online retailers

Online share set to increase further

CATEGORY DATA

Spectacles in Ukraine

HEADLINES

PROSPECTS

Spectacles to continue to have the strongest appeal among senior Ukrainians

Readymade reading glasses are the most popular products within spectacles

Personalisation will add to the competitiveness of spectacles

COMPETITIVE LANDSCAPE

Spectacles continues to be a fragmented category in Ukraine

Luxoptika leads

Optical shops – the core distribution channel for spectacles in the country

CATEGORY DATA

Sunglasses in Ukraine

HEADLINES

PROSPECTS

Seasonal demand for sunglasses in Ukraine

Quality is to become an increasingly important factor

Fashion brands have a good chance to attract more consumers in the future

COMPETITIVE LANDSCAPE

Sunglasses is a fragmented category with cheap Chinese offers still highly in demand

Luxoptika leads sunglasses

Optical shops face strong competition from other retail channels selling sunglasses

CATEGORY DATA

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