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Learn more26 pages, Jul 2018
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Consumer expenditure on eyewear continued to grow in Ukraine in 2018. While partly this was the result of the recovery of the industry to pre-crisis levels given the return of economic stabilisation, demand for such products was additionally boosted by the further penetration of consumer electronics.
After sales peaking in 2017 when eyewear posted double-digit growth, partially compensating for volume declines during the crisis of 2014 and 2015, in 2018, sales dynamics were much more modest. On the one hand, eyewear benefited from the expanding penetration of eye health problems caused by unhealthy living and spending too much time with gadgets; however, the population of Ukraine declined on an annual basis and, in spite of average salary increases following the rise of the minimal salary to UAH3,723 per month in January 2018 from UAH3,200 a year previously, Ukrainians remained largely price-sensitive and economical.
In 2018, eyewear was characterised by a significant level of fragmentation, which was due to the presence of multiple international players and Asian manufacturers of no-name products, sunglasses in particular. Luxoptika, as the biggest chained retailer within eyewear, Linz Express and Novartis are the strongest players.
When considering purchasing eyewear, Ukrainians typically consider optical goods stores, especially in relation to spectacles and contact lenses. In such outlets, consumers are offered a wide range of certified eyewear and can also receive a consultation from an expert, including visiting an ophthalmologist prior to buying contact lenses or spectacles.
Over the forecast period, the performance of eyewear will be largely determined by socioeconomic and demographic factors. On the one hand, the population of Ukraine is set to steadily reduce, but this trend will be offset by the ageing of the population and increasing eye health problems among younger consumers, especially among those actively using consumer electronics.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Ukraine. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
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This industry report originates from Passport, our eyewear market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.