This report explores sociodemographic, macroeconomic and industry-specific drivers of eyewear demand to 2023. By weighting and forecasting category, competitive landscape, consumer and country metrics, we have identified key markets for manufacturers and retailers within the eyewear space to prioritise based on their relative potential. China emerges as the clear winner, but the potential of highly developed and mature markets such as the US or Japan should not be underestimated.
China leads the Market Opportunity and Attractiveness Index. It offers high potential given its rapidly ageing profile, combined with rising disposable income levels and improved access to eye care
The combination of high disposable incomes, an ageing population, and highly developed health and retail infrastructure makes the US and Japan highly attractive markets to 2023.
Cataracts, glaucoma, macular degeneration and presbyopia are all set to increase as the cohort of senior consumers grows worldwide.
Preventative measures towards health are increasing. Within eye care, blue-light or UV filters are becoming popular, and are set to open new revenue streams across specific markets.
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