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Strategy Briefing

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

35 pages, Oct 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation and opportunities presented by the millennial generation coming of age.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Is the precarious alcoholic drinks recovery stalling?

While the size of the markets are growing and the overall economic environment looks positive in emerging markets, legislative and geopolitical events are adding volatility and hampering market development.

The Western European drinks markets are polarised operating environment

Beyond niche opportunities within both super-premium and economy product offerings, Western Europe growth remains stagnant.

Australasian shifts

Premiumisation, aspirational consumption and the booming cocktail culture are improving consumption of spirits in Australia, but top line volumes continue to look uninspiring, due to the decline in beer sales.

North America: Eclectic, experimental and evolving

With the recovery apparently rooted, North American drinking habits are evolving; the explosion of craft brewers and distillers and the changing product landscape, is directly related to the emergence of the millennial generation.

Eastern Europe: Russian roulette

The on-going Ukrainian clash is not merely adding to the legislative nightmare of Russian operations and exacerbating macro-weaknesses in the region, but is preventing foreign brands from entering the Russian market.

Middle East and Africa: The seeds of volatility behind the boom

Behind the optimism of 2013, price elasticity concerns (as showcased by faltering Guinness sales in Nigeria), and the escalating Ebola epidemic, across parts of Africa remain the major risks.

Asia Pacific: Still strong despite the setbacks

Chinese alcoholic drinks volume growth remains robust, despite a crackdown on conspicuous consumption and on-trade outlets.

Latin America: The road to maturity

The Latin American market is increasingly sophisticated but inflationary pressures, legislative changes and macro-dips could derail development.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives

Key findings

The Macro Narrative and Drawing Parallels

A faltering, precarious recovery

Emerging markets lose their shine

Unemployed and getting old, or young and aspirational?

The volume versus value conundrum

By 2018 emerging markets will lead on all fronts

Disposable incomes versus spending on alcohol

The State of the Global Market

Fresh clouds amassing

Diverging again

Fewer reasons to be cheerful

Regional Snapshots

A sobering regional comparison

The Western European patient

Australasia shifting away from beer

North America: Eclectic, experimental and evolving

Eastern Europe: Russian roulette

Middle East and Africa: The seeds of volatility behind the boom

Asia Pacific: Still strong despite the setbacks

Latin America: The road to maturity

The Corporate Angle

Top line volume gains for key players

The Chinese dragon

Spirits and wine Companies: Behind b eer’s sea of volume

Geographic spread of leading a lcoholic drinks companies

Mapping Out the Future

Mapping out the future: Alcoholic drinks projections for 2013-2018

A brave new world: Innovation is more important than ever

Future risks

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Is the precarious alcoholic drinks recovery stalling?

The Western European drinks markets are polarised operating environment

Australasian shifts

North America: Eclectic, experimental and evolving

Eastern Europe: Russian roulette

Middle East and Africa: The seeds of volatility behind the boom

Asia Pacific: Still strong despite the setbacks

Latin America: The road to maturity

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

The Macro Narrative and Drawing Parallels

A faltering, precarious recovery

Emerging markets lose their shine

Unemployed and getting old, or young and aspirational?

The volume versus value conundrum

By 2018 emerging markets will lead on all fronts

Disposable incomes versus spending on alcohol

The State of the Global Market

Fresh clouds amassing

Diverging again

Fewer reasons to be cheerful

Regional Snapshots

A sobering regional comparison

The Western European patient

Australasia shifting away from beer

North America: Eclectic, experimental and evolving

Eastern Europe: Russian roulette

Middle East and Africa: The seeds of volatility behind the boom

Asia Pacific: Still strong despite the setbacks

Latin America: The road to maturity

The Corporate Angle

Top line volume gains for key players

The Chinese dragon

Spirits and wine Companies: Behind b eer’s sea of volume

Geographic spread of leading a lcoholic drinks companies

Mapping Out the Future

Mapping out the future: Alcoholic drinks projections for 2013-2018

A brave new world: Innovation is more important than ever

Future risks

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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