The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2014
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Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation and opportunities presented by the millennial generation coming of age.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While the size of the markets are growing and the overall economic environment looks positive in emerging markets, legislative and geopolitical events are adding volatility and hampering market development.
Beyond niche opportunities within both super-premium and economy product offerings, Western Europe growth remains stagnant.
Premiumisation, aspirational consumption and the booming cocktail culture are improving consumption of spirits in Australia, but top line volumes continue to look uninspiring, due to the decline in beer sales.
With the recovery apparently rooted, North American drinking habits are evolving; the explosion of craft brewers and distillers and the changing product landscape, is directly related to the emergence of the millennial generation.
The on-going Ukrainian clash is not merely adding to the legislative nightmare of Russian operations and exacerbating macro-weaknesses in the region, but is preventing foreign brands from entering the Russian market.
Behind the optimism of 2013, price elasticity concerns (as showcased by faltering Guinness sales in Nigeria), and the escalating Ebola epidemic, across parts of Africa remain the major risks.
Chinese alcoholic drinks volume growth remains robust, despite a crackdown on conspicuous consumption and on-trade outlets.
The Latin American market is increasingly sophisticated but inflationary pressures, legislative changes and macro-dips could derail development.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.