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Strategy Briefing

Fast Fashion in 2016: Digital Opportunities and Agile Threats Part II

36 pages, Nov 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report is the second part in a two-part series examining the impact fast fashion has had on the apparel and footwear industry and identifying key opportunities and challenges for brands, as purchasing behaviours shift and new consumerism alters priorities. Fast fashion’s disruptive business model has long dominated the industry, however, as consumers’ sustainability expectations surpass business developments and the concept of agile retail become more widely adopted.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Fast fashion’s slow developments in digital need to pick up pace

With the ongoing shifts to digital retailing, particularly among younger generations, fast fashion brands will need to pick up the pace in their digital developments that have until recently been fairly slow.

Mobile and social media pave the way for future growth

The move to mobile retailing provides considerable opportunities for fast fashion players. Encompassing the influence of social media and transactional platforms all on one device enables brands to provide a truly personalised service through their brand apps as well as s-commerce concepts.

Rapid movements in traditional apparel and start-ups

Traditional players are increasingly moving to more agile operating systems in a bid to compete with fast fashion, while technology start-ups seek to utilise big data and rapid production strategies, threatening fast fashion’s speedy USP.

Sustainability proves elusive for fast fashion industry

Despite recycling initiatives and the use of sustainable raw materials, the very nature of disposable fashion continues to contradict the premise of building a sustainable fast fashion company.

Shifts in consumer values threaten fast fashion and benefit slow fashion

With a greater awareness of ethical and sustainable practices, consumers are increasingly turning away from the conspicuous consumption trends of the past to investment items that can be re-used, boosting the popularity of slow fashion.

Initial signs of fast fashion fatigue arise but fail to hinder growth

The throwaway nature of fashion as it stands today is already showing signs of moderation with the rise of ethical orientated brands such as Everlane. However, giants continue to perform well as consumer trends move at a slow pace, providing time to review and implement business strategies.

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Introduction

Scope

Key findings

Defining fast f ashion

Social Aids and Digital Developments

Social media revolution plays into fast fashion growth

# Hashtag goals

D emocratic fashion

Not so fast online

Mobilising online

Potential power of s-commerce

Threat of Agile Retail

See now, buy now implications

Niche fast fashion

Fast fashion on speed

Value found in off-price

Sustainability Oxymoron

Fast fashion + sustainability = oxymoron?

Fast fashion initiatives

Volume consumption outweighs recycled textile waste…

…and fuels waste intensity

Rapid supply processes threaten ethics

Beginnings of Fast Fashion Fatigue

Experience over stuff

Conspicuous to conscious consumption

Is fast fashion heading for a slowdown?

Has fast fashion fatigue begun to set in?

Rise of slow fashion

Slow and steady wins the race

Key Takeaways

Summary 1 key takeaways

Mobile: Paving the way for digital and social strategies

Fast fashion in the Age of the Consumer

New consumerism: Not so fast

Slow developments in a fast-moving industry

Why buy this report?

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Megatrends

Strategy Briefing

Fast Fashion in 2016: Digital Opportunities and Agile Threats Part II

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Fast fashion’s slow developments in digital need to pick up pace

Mobile and social media pave the way for future growth

Rapid movements in traditional apparel and start-ups

Sustainability proves elusive for fast fashion industry

Shifts in consumer values threaten fast fashion and benefit slow fashion

Initial signs of fast fashion fatigue arise but fail to hinder growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Defining fast f ashion

Social Aids and Digital Developments

Social media revolution plays into fast fashion growth

# Hashtag goals

D emocratic fashion

Not so fast online

Mobilising online

Potential power of s-commerce

Threat of Agile Retail

See now, buy now implications

Niche fast fashion

Fast fashion on speed

Value found in off-price

Sustainability Oxymoron

Fast fashion + sustainability = oxymoron?

Fast fashion initiatives

Volume consumption outweighs recycled textile waste…

…and fuels waste intensity

Rapid supply processes threaten ethics

Beginnings of Fast Fashion Fatigue

Experience over stuff

Conspicuous to conscious consumption

Is fast fashion heading for a slowdown?

Has fast fashion fatigue begun to set in?

Rise of slow fashion

Slow and steady wins the race

Key Takeaways

Summary 1 key takeaways

Mobile: Paving the way for digital and social strategies

Fast fashion in the Age of the Consumer

New consumerism: Not so fast

Slow developments in a fast-moving industry

Why buy this report?

Want to find out more about this report?

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