Fast Food Global Overview - Part 2: The Value/Health/Tech Nexus

Introduction

Scope

Introduction: What to expect from this briefing

Healthier Fast Food

Health and quality are important to global consumers: The basics

Strategies for “healthy” perception in fast food versus retail

Healthy in 2017: Better habits, or just different habits?

Fastest growing fast food types are those with “health halos”

Fast food accepts that quality, simplicity are the way forward in US

Value-priced Asian concepts have strong appeal worldwide

Meal delivery services as fast food alternatives

Key takeaways: What is Healthier Fast Food in 2017?

The New “Quick, Cheap and Good” Matrix

The “what is for dinner?” debate is now much more complicated

Chameleon concepts maximise traffic across all dayparts

Food truck parks and outdoor food halls are an exciting alternative

Tech alternatives - fast food without the restaurant at all

David Chang’s Ando suggests virtual expansion is the new frontier

The unbundling of restaurants continues

Key takeaways: Key threats to fast food traffic in 2017

Technology Upgrades

Amidst these challenges, new tech is helping fast food compete

Mobile channels offer strong growth, even in highly mature markets

Fast food is poised for long-term growth in online sales

Drive-through and delivery service are growing in fast food

Fast food leaders are finally adding mobile services

Case study: Starbird uses mobile tech to reinvent the drive-through

Next frontier in tech: Automation

Key takeaways

Looking Ahead

Fast food forecast: Evolution over the long term

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