The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2017
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Fast food operators are looking to adapt their strategies in the face of changing consumer preferences and shifting long-term growth opportunities. This briefing will address three key trends that are helping to shape these new blueprints, including healthier fast food at any price, technology innovation and its effects on restaurant strategy, and the changing landscape for quick, inexpensive and satisfying meal options.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Perceptions of what it means for food to be healthful have changed, and health and wellness positioning is now a broad umbrella that includes ingredient quality, nutrition and even lifestyle branding.
Consumers now have plenty of options for quick, inexpensive and satisfying meals that do not involve fast food; this section examines fast food’s new role in this larger landscape and how it has affected strategy.
Technology has become an important indicator of value for consumers who want convenience, efficiency and accessibility; Operators must steadily invest in new technology just to keep up.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.