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Strategy Briefing

Fast Food Global Overview - Part 2: The Value/Health/Tech Nexus

32 pages, Apr 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Fast food operators are looking to adapt their strategies in the face of changing consumer preferences and shifting long-term growth opportunities. This briefing will address three key trends that are helping to shape these new blueprints, including healthier fast food at any price, technology innovation and its effects on restaurant strategy, and the changing landscape for quick, inexpensive and satisfying meal options.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Healthier fast food

Perceptions of what it means for food to be healthful have changed, and health and wellness positioning is now a broad umbrella that includes ingredient quality, nutrition and even lifestyle branding.

The new “quick, cheap, and good” matrix

Consumers now have plenty of options for quick, inexpensive and satisfying meals that do not involve fast food; this section examines fast food’s new role in this larger landscape and how it has affected strategy.

Technology upgrades

Technology has become an important indicator of value for consumers who want convenience, efficiency and accessibility; Operators must steadily invest in new technology just to keep up.

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Introduction

Scope

Introduction: What to expect from this briefing

Healthier Fast Food

Health and quality are important to global consumers: The basics

Strategies for “healthy” perception in fast food versus retail

Healthy in 2017: Better habits, or just different habits?

Fastest growing fast food types are those with “health halos”

Fast food accepts that quality, simplicity are the way forward in US

Value-priced Asian concepts have strong appeal worldwide

Meal delivery services as fast food alternatives

Key takeaways: What is Healthier Fast Food in 2017?

The New “Quick, Cheap and Good” Matrix

The “what is for dinner?” debate is now much more complicated

Chameleon concepts maximise traffic across all dayparts

Food truck parks and outdoor food halls are an exciting alternative

Tech alternatives - fast food without the restaurant at all

David Chang’s Ando suggests virtual expansion is the new frontier

The unbundling of restaurants continues

Key takeaways: Key threats to fast food traffic in 2017

Technology Upgrades

Amidst these challenges, new tech is helping fast food compete

Mobile channels offer strong growth, even in highly mature markets

Fast food is poised for long-term growth in online sales

Drive-through and delivery service are growing in fast food

Fast food leaders are finally adding mobile services

Case study: Starbird uses mobile tech to reinvent the drive-through

Next frontier in tech: Automation

Key takeaways

Looking Ahead

Fast food forecast: Evolution over the long term

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Megatrends

Strategy Briefing

Fast Food Global Overview - Part 2: The Value/Health/Tech Nexus

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Healthier fast food

The new “quick, cheap, and good” matrix

Technology upgrades

Want to find out more about this report?

Table of Contents

Introduction

Scope

Introduction: What to expect from this briefing

Healthier Fast Food

Health and quality are important to global consumers: The basics

Strategies for “healthy” perception in fast food versus retail

Healthy in 2017: Better habits, or just different habits?

Fastest growing fast food types are those with “health halos”

Fast food accepts that quality, simplicity are the way forward in US

Value-priced Asian concepts have strong appeal worldwide

Meal delivery services as fast food alternatives

Key takeaways: What is Healthier Fast Food in 2017?

The New “Quick, Cheap and Good” Matrix

The “what is for dinner?” debate is now much more complicated

Chameleon concepts maximise traffic across all dayparts

Food truck parks and outdoor food halls are an exciting alternative

Tech alternatives - fast food without the restaurant at all

David Chang’s Ando suggests virtual expansion is the new frontier

The unbundling of restaurants continues

Key takeaways: Key threats to fast food traffic in 2017

Technology Upgrades

Amidst these challenges, new tech is helping fast food compete

Mobile channels offer strong growth, even in highly mature markets

Fast food is poised for long-term growth in online sales

Drive-through and delivery service are growing in fast food

Fast food leaders are finally adding mobile services

Case study: Starbird uses mobile tech to reinvent the drive-through

Next frontier in tech: Automation

Key takeaways

Looking Ahead

Fast food forecast: Evolution over the long term

Why buy this report?

Want to find out more about this report?

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