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Country Report

Fast Food in

Fast Food in Argentina

28 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fast food witnesses a price war between leading chains

Fast food in Argentina witnessed a price war between leading chains in 2017. This price war encompassed both local and foreign chains, mainly burger fast food operators, with McDonald’s, Burger King, Wendy's, Mostaza, and KFC adopting particularly aggressive pricing strategies in an effort to attract consumers.

Informal outlets selling food by weight seen as unfair competition by fast food players

In recent years commercial areas of the Capital Federal district in Buenos Aires have seen the proliferation of informal foodservice outlets that offer different types of food by weight, as opposed to individual menu items with set prices. These outlets, most of which are owned by people of Asian origin, offer all kinds of vegetables and more elaborate meals, and in many cases only carry vegetarian options.

McDonald’s uses technology to improve efficiency and reduce costs

Fast food chains in Argentina are increasingly employing technology to reduce costs and improve customer experiences. Most notably, McDonald’s has developed a system that allows customers to place orders and pay for them with credit cards via touch-screen computers, without any assistance from staff members.

COMPETITIVE LANDSCAPE

Emergence of new formats boosts development of ice cream fast food

The emergence of two new formats mainly aimed at younger consumers bolstered the performance of ice cream fast food in Argentina over 2016-2017. Several brands began offering popsicles in high-traffic urban locations such as busy streets and shopping malls.

Cheaper fast food chains expand rapidly in 2017

As economic uncertainty made consumers more budget-conscious, chains with more competitive pricing strategies were among the most dynamic performers within fast food in terms of growth in outlet numbers in 2017. Among those that opened several new outlets during the year were Fabrica de Pizzas, Kiosco de Empanadas y Pizzas and Grido.

Success of Green Eat shows potential for health-orientated fast food chains

The owners of full-service restaurants brand Tea Connection also operate a health-orientated fast food chain called Green Eat in Argentina. As of 2017 this chain had 13 outlets in Buenos Aires, and was planning a gradual expansion into the interior of the country.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Argentina?
What are the major brands in Argentina?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Argentina?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Argentina - Category analysis

HEADLINES

PROSPECTS

Fast food witnesses a price war between leading chains

Informal outlets selling food by weight seen as unfair competition by fast food players

McDonald’s uses technology to improve efficiency and reduce costs

COMPETITIVE LANDSCAPE

Emergence of new formats boosts development of ice cream fast food

Cheaper fast food chains expand rapidly in 2017

Success of Green Eat shows potential for health-orientated fast food chains

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Argentina - Industry Overview

EXECUTIVE SUMMARY

Challenging economic climate hampers market development in 2017

Foodservice players with more affordable prices are among the best performers

Fast food witnesses a price war between leading chains

Independents worst affected by unfavourable economic conditions

Economic uncertainty likely to discourage entry of international chains

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fast food witnesses a price war between leading chains

Informal outlets selling food by weight seen as unfair competition by fast food players

McDonald’s uses technology to improve efficiency and reduce costs

COMPETITIVE LANDSCAPE

Emergence of new formats boosts development of ice cream fast food

Cheaper fast food chains expand rapidly in 2017

Success of Green Eat shows potential for health-orientated fast food chains

Samples

Overview

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Table of Contents

Fast Food in Argentina - Category analysis

HEADLINES

PROSPECTS

Fast food witnesses a price war between leading chains

Informal outlets selling food by weight seen as unfair competition by fast food players

McDonald’s uses technology to improve efficiency and reduce costs

COMPETITIVE LANDSCAPE

Emergence of new formats boosts development of ice cream fast food

Cheaper fast food chains expand rapidly in 2017

Success of Green Eat shows potential for health-orientated fast food chains

CATEGORY DATA

Consumer Foodservice in Argentina - Industry Overview

EXECUTIVE SUMMARY

Challenging economic climate hampers market development in 2017

Foodservice players with more affordable prices are among the best performers

Fast food witnesses a price war between leading chains

Independents worst affected by unfavourable economic conditions

Economic uncertainty likely to discourage entry of international chains

MARKET DATA

DEFINITIONS

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