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Country Report

Fast Food in

Fast Food in Brazil

29 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Brands invest in aggressive pricing strategies to keep consumers spending

Fast food companies were affected by the economic difficulties that hit Brazil in 2015 and 2016. Many companies saw declining sales due to shrinking disposable incomes, and even people who could afford to eat out were reluctant to do so.

Delivery shows growing importance to the profitability of fast food

Eat-in saw a decrease in its share of overall value sales within fast food in 2017, due to the growing popularity of takeaway and home delivery. One of the main reasons is that a large proportion of fast food operators in Brazil are located in shopping centres, which witnessed a decrease in the flow of visitors over the later part of the review period.

Delivery is set to continue to support sales of fast food in the forecast period

A large share of fast food outlets in many categories are located in shopping centres; therefore, their profitability was hampered by the decrease in the flow of visitors to those locations during the later part of the review period. Delivery is therefore expected to continue to provide support for brands’ operations in the forecast period, whilst consumers gradually recover their willingness to spend; and consequently start going to shopping centres once again.

COMPETITIVE LANDSCAPE

McDonald’s continues to invest in lower-priced offerings...

McDonald’s continued to lead chained fast food in 2017. Like many other fast food companies, McDonald’s has been investing heavily in promotions as a way of dealing with the economic downturn.

...but also invests in premium products

It is also important to highlight the relevance of the McDonald’s Signature Line. With more premium items in its menu under this brand, and the promotion of extra items, such as cheese, sauce and bacon, McDonald’s managed to retain its value share in 2017.

Habib’s used AI to reduce costs

Habib’s was one of the pioneers in fast food delivery in Brazil, in the early 2000s. Its goal was to deliver to consumers who were not able to visit its stores within 28 minutes.

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Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Brazil?
What are the major brands in Brazil?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Brazil?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Brands invest in aggressive pricing strategies to keep consumers spending

Delivery shows growing importance to the profitability of fast food

Delivery is set to continue to support sales of fast food in the forecast period

COMPETITIVE LANDSCAPE

McDonald’s continues to invest in lower-priced offerings...

...but also invests in premium products

Habib’s used AI to reduce costs

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice value growth slows

Home delivery is popular amongst both consumers and operators

Brands adapt their strategies to target budget-constrained consumers

Independent foodservice is recovering more slowly

Economic recovery is set to sustain the performance of consumer foodservice

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Brands invest in aggressive pricing strategies to keep consumers spending

Delivery shows growing importance to the profitability of fast food

Delivery is set to continue to support sales of fast food in the forecast period

COMPETITIVE LANDSCAPE

McDonald’s continues to invest in lower-priced offerings...

...but also invests in premium products

Habib’s used AI to reduce costs

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fast Food in Brazil - Category analysis

HEADLINES

PROSPECTS

Brands invest in aggressive pricing strategies to keep consumers spending

Delivery shows growing importance to the profitability of fast food

Delivery is set to continue to support sales of fast food in the forecast period

COMPETITIVE LANDSCAPE

McDonald’s continues to invest in lower-priced offerings...

...but also invests in premium products

Habib’s used AI to reduce costs

CATEGORY DATA

Consumer Foodservice in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice value growth slows

Home delivery is popular amongst both consumers and operators

Brands adapt their strategies to target budget-constrained consumers

Independent foodservice is recovering more slowly

Economic recovery is set to sustain the performance of consumer foodservice

MARKET DATA

DEFINITIONS

SOURCES

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