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Learn moreApr 2018
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Fast food is projected to experience moderate growth over the next five years, slightly underperforming the overall market. The main reason for this positive expectation is the current projection for stronger economic growth over the next five years and significantly lower unemployment.
Burger fast food is seen as the most dynamic format going forward, reflecting affordable pricing in combination with continued consumer income growth. Pricing is projected to remain affordable in the format mainly due to greater competition, as more international brands enter the Bulgarian market.
Over the forecast period, consumer behaviour is expected to evolve. Health awareness will become an increasingly important factor when choosing where and what to have for lunch or dinner.
Fast food is a fragmented category dominated by independent establishments. The leading brand in the category is McDonald’s, followed closely by KFC and OMV Viva.
Outside the top three, Texas Chicken and Dunkin’ Donuts saw poor results in 2017 and shut down two outlets each. Even larger player Burger King disappointed and shut down a key outlet in central Sofia.
Developments suggest that competition in the important burger format increased significantly in 2017. In January, the Finnish burger chain Hesburger entered Bulgaria.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.