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Country Report

Fast Food in

Fast Food in Bulgaria

26 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Moderate growth ahead

Fast food is projected to experience moderate growth over the next five years, slightly underperforming the overall market. The main reason for this positive expectation is the current projection for stronger economic growth over the next five years and significantly lower unemployment.

Convenience performs well in 2017, but burgers expected to perform strongly going forward

Burger fast food is seen as the most dynamic format going forward, reflecting affordable pricing in combination with continued consumer income growth. Pricing is projected to remain affordable in the format mainly due to greater competition, as more international brands enter the Bulgarian market.

Consumer behaviour evolving

Over the forecast period, consumer behaviour is expected to evolve. Health awareness will become an increasingly important factor when choosing where and what to have for lunch or dinner.

COMPETITIVE LANDSCAPE

Category leaders show little dynamism

Fast food is a fragmented category dominated by independent establishments. The leading brand in the category is McDonald’s, followed closely by KFC and OMV Viva.

Strange behaviour of major franchise operator

Outside the top three, Texas Chicken and Dunkin’ Donuts saw poor results in 2017 and shut down two outlets each. Even larger player Burger King disappointed and shut down a key outlet in central Sofia.

Competition in the burger format set to intensify

Developments suggest that competition in the important burger format increased significantly in 2017. In January, the Finnish burger chain Hesburger entered Bulgaria.

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Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Bulgaria?
What are the major brands in Bulgaria?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Bulgaria?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Moderate growth ahead

Convenience performs well in 2017, but burgers expected to perform strongly going forward

Consumer behaviour evolving

COMPETITIVE LANDSCAPE

Category leaders show little dynamism

Strange behaviour of major franchise operator

Competition in the burger format set to intensify

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Solid growth in Bulgaria

Rising domestic and tourist demand drive sales up

A host of international brands enter the market

Independent restaurants and cafés/bars grow fast

Domestic demand seen fuelling growth as impact from tourism fades

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Bulgaria

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Executive Summary

New Report Guarantee

PROSPECTS

Moderate growth ahead

Convenience performs well in 2017, but burgers expected to perform strongly going forward

Consumer behaviour evolving

COMPETITIVE LANDSCAPE

Category leaders show little dynamism

Strange behaviour of major franchise operator

Competition in the burger format set to intensify

Samples

Overview

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Table of Contents

Fast Food in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Moderate growth ahead

Convenience performs well in 2017, but burgers expected to perform strongly going forward

Consumer behaviour evolving

COMPETITIVE LANDSCAPE

Category leaders show little dynamism

Strange behaviour of major franchise operator

Competition in the burger format set to intensify

CATEGORY DATA

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Solid growth in Bulgaria

Rising domestic and tourist demand drive sales up

A host of international brands enter the market

Independent restaurants and cafés/bars grow fast

Domestic demand seen fuelling growth as impact from tourism fades

MARKET DATA

SOURCES

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