Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fast Food in

Fast Food in Germany

27 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further growth of fast food in Germany driven by consumers’ ever busier lives

Fast food in Germany continued to record steady growth at the end of the review period, with this set to continue over 2017-2022. Apart from the favourable economic climate, the channel has also been able to benefit from the increasingly hectic lifestyles of many Germans, for example thanks to employment being at an unprecedented level.

Channel profits from consumers increasingly eating at different times

In recent years, and against this background of increasingly hectic lifestyles, German consumers have started to eat out more often at previously considered rather strange times, for example at breakfast time, teatime or late at night. Compared to full-service restaurants, fast food outlets have an advantage in that the preparation of their food is less elaborate and complex.

Asian and chicken fast food the best performers in 2017

The best performing channels at the end of the review period were Asian and chicken fast food, followed by bakery fast food. All three are benefiting from the fact that they are seen as offering healthier products than other fast food channels, with their meals containing more vegetable or less red meat, for example.

COMPETITIVE LANDSCAPE

Leading position of McDonald’s to remain unchallenged

Despite its presence in burger fast food, which is generally considered relatively unhealthy, McDonald’s is expected to maintain its overall leading position in fast food in Germany over the forecast period. The company benefits from very strong brand awareness and popularity among the wider population, but particularly its key target audience of children, teenagers and young adults.

Smaller chains achieving stronger growth rates

Compared to McDonald’s, however, other much smaller chains achieved stronger growth in 2017, with this being partly down to their much lower sales base. Examples include KFC in chicken fast food and Yorma’s in convenience store fast food.

Digitalisation to further influence the competitive landscape

Ongoing digitalisation, which has already led to considerable changes in the way fast food operators run their outlets, is expected to continue to impact both independent and chained outlets over the forecast period. New or enhanced technologies will become more relevant in terms of both contact with the customer, for example via electronic billboards, ordering by touchscreen or paying by mobile devices, as well as behind the scenes, for example with regard to stock management.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Germany?
What are the major brands in Germany?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Germany?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Want to find out more about this report?

Request more information

Fast Food in Germany - Category analysis

HEADLINES

PROSPECTS

Further growth of fast food in Germany driven by consumers’ ever busier lives

Channel profits from consumers increasingly eating at different times

Asian and chicken fast food the best performers in 2017

COMPETITIVE LANDSCAPE

Leading position of McDonald’s to remain unchallenged

Smaller chains achieving stronger growth rates

Digitalisation to further influence the competitive landscape

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further growth of fast food in Germany driven by consumers’ ever busier lives

Channel profits from consumers increasingly eating at different times

Asian and chicken fast food the best performers in 2017

COMPETITIVE LANDSCAPE

Leading position of McDonald’s to remain unchallenged

Smaller chains achieving stronger growth rates

Digitalisation to further influence the competitive landscape

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fast Food in Germany - Category analysis

HEADLINES

PROSPECTS

Further growth of fast food in Germany driven by consumers’ ever busier lives

Channel profits from consumers increasingly eating at different times

Asian and chicken fast food the best performers in 2017

COMPETITIVE LANDSCAPE

Leading position of McDonald’s to remain unchallenged

Smaller chains achieving stronger growth rates

Digitalisation to further influence the competitive landscape

CATEGORY DATA

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports