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Learn moreMay 2018
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In the middle of 2017, Modern Putra Indonesia PT officially closed down all of its 7-Eleven convenience store outlets in Indonesia. Although the reasons for the brand’s closure do not have any connection with the performance of the brand’s Ready To Eat (RTE) range, the sudden closure of the outlets diminished the performance of fast food in 2017 quite significantly, since 7-Eleven originally had a large chain of convenience store outlets in Indonesia that offered fast food.
Chained fast food dominates the category. This is because chained players are very active in expanding their outlets into regions/cities across the nation.
Within the fast food category, the most significant contributors to value sales are chicken fast food and Asian fast food. Chicken fast food, in 2017 the largest category, will be overtaken by Asian Fast Food over the forecast period.
New menus are frequently being developed by established brands to attract consumers. Usually at least once in three months chained fast food outlets such as KFC, McDonald’s and Lawson will experiment and launch new products to test consumer acceptance.
There is a common trend seen among players when they launch new menus. Cheese is one of the most favoured ingredients among food lovers in Indonesia.
Competition within the fast food category in Indonesia is getting tighter. Despite the fact that foreign brands already lead value sales, such as KFC and McDonald’s, they are expanding their outlet networks aggressively across the nation in order to drive sales growth, which in turn will either maintain or increase their value share in the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Indonesia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.