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Fast Food in
Ireland

Country Report

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Executive Summary

Apr 2018
PROSPECTS
Chicken fast food as an alternative to burger fast food

Fast food, overall, continued to see healthy growth rates in 2017, in spite of pressure caused by health concerns. In this context, however, chicken fast food is increasingly perceived as a healthier alternative to burger fast food.

“No fry” zones set to hinder outlet growth

There was evident pressure on fast food in 2017, as Wicklow County Council voted to introduce a “no fry’ zone within 400 metres of all schools in the county. The move came in response to huge public pressure following a fast food chain’s intention to open a new outlet close to a school.

“Food miles” and the environmental impact are increasingly important factors

As Irish consumers are increasingly concerned about the environmental impact of their menu choices, this will become an increasingly important factor for fast food restaurants over the forecast period. “Food miles”, and their associated carbon footprint, have become a very important consideration for Irish consumers, so locally sourced and produced food is in demand.

COMPETITIVE LANDSCAPE
Irish-owned chains perform well despite a strong multinational presence

A number of Irish-owned chains expanded aggressively and attain significant value shares in the review period, despite the presence of much larger multinationals. In 2017, burger fast food was the biggest subcategory in value sales terms, and McDonald’s the overall leader in fast food in value share terms.

Supermac’s is winning the battle of the “macs”

In burger fast food, the domestic chain Supermac’s increased its share of outlets and value sales in 2017. The Irish-owned enterprise was founded by a former teacher, Thomas MacDonagh, in 1978.

Subway is expected to expand and perform well in the forecast period

“No fry” zones have negatively impacted the expansion of fast food outlets within a certain distance of schools. However, this measure will not apply to the bakery fast food chain Subway.

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Fast Food in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Ireland?
  • What are the major brands in Ireland?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Ireland?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.