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Country Report

Fast Food in

Fast Food in Ireland

31 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Chicken fast food as an alternative to burger fast food

Fast food, overall, continued to see healthy growth rates in 2017, in spite of pressure caused by health concerns. In this context, however, chicken fast food is increasingly perceived as a healthier alternative to burger fast food.

“No fry” zones set to hinder outlet growth

There was evident pressure on fast food in 2017, as Wicklow County Council voted to introduce a “no fry’ zone within 400 metres of all schools in the county. The move came in response to huge public pressure following a fast food chain’s intention to open a new outlet close to a school.

“Food miles” and the environmental impact are increasingly important factors

As Irish consumers are increasingly concerned about the environmental impact of their menu choices, this will become an increasingly important factor for fast food restaurants over the forecast period. “Food miles”, and their associated carbon footprint, have become a very important consideration for Irish consumers, so locally sourced and produced food is in demand.

COMPETITIVE LANDSCAPE

Irish-owned chains perform well despite a strong multinational presence

A number of Irish-owned chains expanded aggressively and attain significant value shares in the review period, despite the presence of much larger multinationals. In 2017, burger fast food was the biggest subcategory in value sales terms, and McDonald’s the overall leader in fast food in value share terms.

Supermac’s is winning the battle of the “macs”

In burger fast food, the domestic chain Supermac’s increased its share of outlets and value sales in 2017. The Irish-owned enterprise was founded by a former teacher, Thomas MacDonagh, in 1978.

Subway is expected to expand and perform well in the forecast period

“No fry” zones have negatively impacted the expansion of fast food outlets within a certain distance of schools. However, this measure will not apply to the bakery fast food chain Subway.

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Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Ireland?
What are the major brands in Ireland?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Ireland?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Chicken fast food as an alternative to burger fast food

“No fry” zones set to hinder outlet growth

“Food miles” and the environmental impact are increasingly important factors

COMPETITIVE LANDSCAPE

Irish-owned chains perform well despite a strong multinational presence

Supermac’s is winning the battle of the “macs”

Subway is expected to expand and perform well in the forecast period

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Ireland - Industry Overview

EXECUTIVE SUMMARY

Tourism and a strong economy drive sales as operators respond to challenges

Technology and legislation foster key trends in 2017

Domestic chains perform well

Independents maintain their dominance in 2017

Positive outlook, but a number of challenges remain

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Chicken fast food as an alternative to burger fast food

“No fry” zones set to hinder outlet growth

“Food miles” and the environmental impact are increasingly important factors

COMPETITIVE LANDSCAPE

Irish-owned chains perform well despite a strong multinational presence

Supermac’s is winning the battle of the “macs”

Subway is expected to expand and perform well in the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fast Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Chicken fast food as an alternative to burger fast food

“No fry” zones set to hinder outlet growth

“Food miles” and the environmental impact are increasingly important factors

COMPETITIVE LANDSCAPE

Irish-owned chains perform well despite a strong multinational presence

Supermac’s is winning the battle of the “macs”

Subway is expected to expand and perform well in the forecast period

CATEGORY DATA

Consumer Foodservice in Ireland - Industry Overview

EXECUTIVE SUMMARY

Tourism and a strong economy drive sales as operators respond to challenges

Technology and legislation foster key trends in 2017

Domestic chains perform well

Independents maintain their dominance in 2017

Positive outlook, but a number of challenges remain

MARKET DATA

SOURCES

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