Fast food sales are expected to continue to increase over the forecast period in both value and transaction terms, with Italian consumers spending more in this area. Diversification and innovation will remain key to success in what is a very competitive area.
Chained fast food operators are expected to continue to perform better than independent players over the coming years, with the former benefiting from a more entrepreneurial spirit and stronger and more structured overall organisation. While independent fast food players are closing outlets, chained operators continue to open more establishments.
Italian consumers are changing their attitude towards dinner, which is now considered a good occasion to try new foods and innovate and experiment with new dishes to replicate at home. Therefore, consumers in fast food are increasingly looking for added value that can make the difference.
The health and wellness trend is expected to continue to strongly impact fast food. For example, leading international chain McDonald’s, despite focusing on burgers and providing a global standardised offer, is now also offering salads and fruit, as well as a section on “nutrition” in its website.
It is expected that, over the forecast period, there will be an increase in the number of fast food players operating in franchising, especially considering the strong sense of globalisation pervading the area. In addition, the development of Italian franchising abroad could be an opportunity for players to export Italian food, which is renowned abroad.
Ethnic fast food is on the rise considering that a larger number of consumers appreciate new tastes and cuisines and are looking forward to experimenting with innovative foods and dishes. For example, 100 Montaditos Italia, specialising in traditional Spanish cuisine, won the “Insegna dell’Anno Italia 2017/2018” (signboard of the year) prize.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Italy market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.