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Country Report

Fast Food in

Fast Food in Italy

30 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive outlook for fast food

Fast food sales are expected to continue to increase over the forecast period in both value and transaction terms, with Italian consumers spending more in this area. Diversification and innovation will remain key to success in what is a very competitive area.

Chained fast food players performing better

Chained fast food operators are expected to continue to perform better than independent players over the coming years, with the former benefiting from a more entrepreneurial spirit and stronger and more structured overall organisation. While independent fast food players are closing outlets, chained operators continue to open more establishments.

Innovation and new cuisines

Italian consumers are changing their attitude towards dinner, which is now considered a good occasion to try new foods and innovate and experiment with new dishes to replicate at home. Therefore, consumers in fast food are increasingly looking for added value that can make the difference.

COMPETITIVE LANDSCAPE

Strong impact of health and wellness trend

The health and wellness trend is expected to continue to strongly impact fast food. For example, leading international chain McDonald’s, despite focusing on burgers and providing a global standardised offer, is now also offering salads and fruit, as well as a section on “nutrition” in its website.

Expansion of franchising model

It is expected that, over the forecast period, there will be an increase in the number of fast food players operating in franchising, especially considering the strong sense of globalisation pervading the area. In addition, the development of Italian franchising abroad could be an opportunity for players to export Italian food, which is renowned abroad.

Not only burgers

Ethnic fast food is on the rise considering that a larger number of consumers appreciate new tastes and cuisines and are looking forward to experimenting with innovative foods and dishes. For example, 100 Montaditos Italia, specialising in traditional Spanish cuisine, won the “Insegna dell’Anno Italia 2017/2018” (signboard of the year) prize.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Italy?
What are the major brands in Italy?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Italy?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Italy - Category analysis

HEADLINES

PROSPECTS

Positive outlook for fast food

Chained fast food players performing better

Innovation and new cuisines

COMPETITIVE LANDSCAPE

Strong impact of health and wellness trend

Expansion of franchising model

Not only burgers

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Italy - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice posts steady performance

Growing importance of health and wellness trend

Online channel gaining ground

Flexibility increasing

Future looks bright for chained outlets

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive outlook for fast food

Chained fast food players performing better

Innovation and new cuisines

COMPETITIVE LANDSCAPE

Strong impact of health and wellness trend

Expansion of franchising model

Not only burgers

Samples

Overview

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Table of Contents

Fast Food in Italy - Category analysis

HEADLINES

PROSPECTS

Positive outlook for fast food

Chained fast food players performing better

Innovation and new cuisines

COMPETITIVE LANDSCAPE

Strong impact of health and wellness trend

Expansion of franchising model

Not only burgers

CATEGORY DATA

Consumer Foodservice in Italy - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice posts steady performance

Growing importance of health and wellness trend

Online channel gaining ground

Flexibility increasing

Future looks bright for chained outlets

MARKET DATA

SOURCES

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