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Country Report

Fast Food in

Fast Food in Japan

31 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Labour shortages pose threat to growth

Population ageing is having a heavy impact on the Japanese workforce, with reports in 2017 indicating that the country is suffering its worst labour shortages in 40 years. A Finance Ministry survey released at the start of the forecast period indicates that around 70% of Japanese companies are being impacted by labour shortages, with many seeking to attract players by offering generous full-time contracts.

Players focus on quality and provenance as they move on from food scandals

Fast food was impacted by a number of food safety scandals earlier in the review period, with the most prominent centred around McDonald’s. Over 2014-2015, scandals involving the brand included a human tooth found in French fries, plastic shards served in a drink and the use of expired Chinese meat.

Novelty appeals as Latin American fast food takes off

Latin American fast food was by far the most dynamic area in fast food at the end of the review period, seeing an impressive 58% current value sales growth in 2017 over the previous year. This was from a very low sales base but dynamic growth indicates that Japanese consumers continue to be attracted by genuine novelty.

COMPETITIVE LANDSCAPE

7-Eleven proves a proactive and aggressive leader

7-Eleven is the clear leader in fast food and continues to gain share, gaining almost half a percentage point in value in 2017 over the previous year to account for almost 26% share. This convenience store player continues to rapidly expand its store network, opening over 800 new outlets in 2017 to exceed 20,000 stores.

Lawson focuses on innovation and automation as it pushes for share

While leader 7-Eleven continues to gain share in overall fast food, third-ranked player Lawson achieved the strongest share gain in 2017 over the previous year with an increase of almost a percentage point to reach 11% of value. Lawson became a subsidiary of Mitsubishi Corp in February 2017, with this heralding a change in the company’s management and a shift in strategy.

Matsuya offers convenience via QR codes

Within chained Asian fast food, Matsuya launched an innovative ordering system in June 2017, with Matsu-Ken Select enabling customers to select their order prior to visiting the outlet. Orders are selected using a smartphone app, with the customer then supplied with a QR code that can be presented at the meal ticket machine.

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Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Japan?
What are the major brands in Japan?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Japan?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Japan - Category analysis

HEADLINES

PROSPECTS

Labour shortages pose threat to growth

Players focus on quality and provenance as they move on from food scandals

Novelty appeals as Latin American fast food takes off

COMPETITIVE LANDSCAPE

7-Eleven proves a proactive and aggressive leader

Lawson focuses on innovation and automation as it pushes for share

Matsuya offers convenience via QR codes

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Japan - Industry Overview

EXECUTIVE SUMMARY

Sales stagnate under weight of demographic trends

Demanding consumers seek quality and provenance at low prices

Busy consumers seeking optimum convenience

Independents struggle but benefit from third party online ordering services

Sluggish forecast period growth bolstered by tourist demand

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Labour shortages pose threat to growth

Players focus on quality and provenance as they move on from food scandals

Novelty appeals as Latin American fast food takes off

COMPETITIVE LANDSCAPE

7-Eleven proves a proactive and aggressive leader

Lawson focuses on innovation and automation as it pushes for share

Matsuya offers convenience via QR codes

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fast Food in Japan - Category analysis

HEADLINES

PROSPECTS

Labour shortages pose threat to growth

Players focus on quality and provenance as they move on from food scandals

Novelty appeals as Latin American fast food takes off

COMPETITIVE LANDSCAPE

7-Eleven proves a proactive and aggressive leader

Lawson focuses on innovation and automation as it pushes for share

Matsuya offers convenience via QR codes

CATEGORY DATA

Consumer Foodservice in Japan - Industry Overview

EXECUTIVE SUMMARY

Sales stagnate under weight of demographic trends

Demanding consumers seek quality and provenance at low prices

Busy consumers seeking optimum convenience

Independents struggle but benefit from third party online ordering services

Sluggish forecast period growth bolstered by tourist demand

MARKET DATA

DEFINITIONS

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