Executive Summary

Apr 2018
PROSPECTS
Fast food growth is set to continue boosted by outlet expansion

Fast food value sales at constant 2017 prices are expected to grow well over the forecast period, slightly faster than during the review period. The category’s strong performance can be attributed to the positive growth posted by chained fast food, which is projected to account for almost all fast food value sales in 2022.

Convenience stores fast food will record fastest growth

Over the forecast period, convenience stores fast food is expected to outperform other categories within fast food in value sales. The category’s growth can be attributed to the strong presence of popular convenience store fast food brands such as 7-Eleven, Family Mart and nyNEWS.

COMPETITIVE LANDSCAPE
QSR Stores Sdn Bhd remains the leading player in fast food

QSR Stores Sdn Bhd was the leading player in fast food value sales in 2017. The company’s lead in the category can be attributed to its dominant presence in chicken fast food, the largest category in fast food accounting for almost half of value sales.

Leading players use new launches to leverage growth

Fried chicken is a popular food in Malaysia and other types of fast food were also introduced to attract consumers. Golden Arches for example relaunched its McDonald’s fried chicken, “Ayam Goreng McD” in 2017.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Fast Food in Malaysia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Malaysia?
  • What are the major brands in Malaysia?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Malaysia?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.