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Country Report

Fast Food in

Fast Food in New Zealand

29 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New Zealanders are increasingly health conscious

As New Zealanders have come to embrace the health and wellness trend, they have also become more aware of the quality of the food they eat, thereby boosting sales of premium and healthier concepts, such as Burger Fuel and The Pita Pit. McDonald's Restaurants also responded to this trend by including healthier options and premium burgers on its menu, in an effort to re-invent its image.

High obesity rates in New Zealand

New Zealand suffers from high obesity rates, with few people walking to work, taking enough of the right kinds of exercise, all not helped by low levels of regulation over “junk” foods. Many also believe that no sugar taxes and an advertising and marketing environment geared towards consumption of junk food and drink have led to a predilection for and prevalence of processed and unhealthy food in the country.

Mobile apps potentially the differentiating factor to remain competitive among other foodservices

McDonald’s global mobile app was introduced in New Zealand at the end of the review period, enabling its customers to manage and redeem McDonald’s offers via their phone. The app, which is powered by Kiwi technology firm Plexure, uses a sophisticated software platform to enable consumer businesses to integrate customer data, such as customer location, and external factors (including the weather or time of day), with special offers and other information to boost sales and improve customer service.

COMPETITIVE LANDSCAPE

Increased marketing on social media by McDonald’s

New research into food advertisements on Facebook and YouTube has found that almost all products advertised on these social media sites are classified as “unhealthy”. Among the best known fast food companies, the most popular page and the page with the highest potential reach among 13 to 18-year-olds was McDonald's.

Little commitments to restrict accessibility of less healthy food

Given that obesity and diet-related chronic diseases are major health problems in New Zealand, some companies have taken positive steps to improve their products. However, such moves have been undertaken on a voluntary basis and vary significantly across the industry.

Premium products and greater ingredient transparency in ingredients driven by health and wellness

Premium product development is on the rise, while a reduction in artificial flavours, sodium and sugars is increasing transparency about ingredients and nutritional information. For instance, McDonald’s introduced sustainably sourced ingredients, such as free range eggs.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in New Zealand?
What are the major brands in New Zealand?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in New Zealand?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

New Zealanders are increasingly health conscious

High obesity rates in New Zealand

Mobile apps potentially the differentiating factor to remain competitive among other foodservices

COMPETITIVE LANDSCAPE

Increased marketing on social media by McDonald’s

Little commitments to restrict accessibility of less healthy food

Premium products and greater ingredient transparency in ingredients driven by health and wellness

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Steady growth for consumer foodservice thanks to a sound macroeconomic performance

Foodservice operators forced to diversify

Leading consumer foodservice players invest in technology

Independent operators maintain their dominance

Moderate economic growth will be reflected in consumer foodservice

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New Zealanders are increasingly health conscious

High obesity rates in New Zealand

Mobile apps potentially the differentiating factor to remain competitive among other foodservices

COMPETITIVE LANDSCAPE

Increased marketing on social media by McDonald’s

Little commitments to restrict accessibility of less healthy food

Premium products and greater ingredient transparency in ingredients driven by health and wellness

Samples

Overview

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Table of Contents

Fast Food in New Zealand - Category analysis

HEADLINES

PROSPECTS

New Zealanders are increasingly health conscious

High obesity rates in New Zealand

Mobile apps potentially the differentiating factor to remain competitive among other foodservices

COMPETITIVE LANDSCAPE

Increased marketing on social media by McDonald’s

Little commitments to restrict accessibility of less healthy food

Premium products and greater ingredient transparency in ingredients driven by health and wellness

CATEGORY DATA

Consumer Foodservice in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Steady growth for consumer foodservice thanks to a sound macroeconomic performance

Foodservice operators forced to diversify

Leading consumer foodservice players invest in technology

Independent operators maintain their dominance

Moderate economic growth will be reflected in consumer foodservice

MARKET DATA

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