Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fast Food in

Fast Food in Nigeria

24 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth to be driven by urbanisation and higher disposable incomes

Fast food is expected to grow over the forecast period, driven by urbanisation and the increasingly rapid lifestyles of Nigerians, which encourages them to choose a quick fix for their meal requirements. This is especially so, given that the average age of Nigerian consumers is below 30 years.

Chained fast food to record the strongest growth over the forecast period

Whilst most fast food consists of indigenous local meals, consumers are increasingly interested in Western foods such as pizza and chicken and chips offered by major chains, although even these are more preferable when they are hot and spicy in line with Nigerian tastes. Therefore, chained chicken, ice cream, and pizza fast food are expected to be the most dynamic channels over the forecast period, led by chained pizza fast food.

Eat-in leads, while home delivery is expected to grow well

For fast food, eat-in remained the preferred option in 2017. Generally, Nigerian consumers prefer to go out to eat rather than order a takeaway or delivery.

COMPETITIVE LANDSCAPE

UAC Restaurants Ltd leads

UAC Restaurants’ Mr Bigg’s led a fragmented channel in 2017. It was one of the first brands to operate chained fast food in Nigeria, revolutionising the sale of indigenous fast food in a modern environment.

Economic stagnation has a negative impact on chains

All the major chained fast food operators lost value share in 2017 as consumers moved to cheaper options as incomes dwindled. Previously quite successful brands were forced to close outlets, including Mr Bigg’s and KFC, the international chicken fast food chain, as profitability dipped.

Fast casual providers are well placed to grow

Traditional indigenous brands such as Mr Bigg’s, Tantalizers and Sweet Sensation, which traditionally led other fast food (and overall fast food) in Nigeria, have become less competitive as newer fast casual operators introduce a larger range of foods, including innovative ones. These are led by Kilimanjaro, The Place, and Domino’s Pizza.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Nigeria?
What are the major brands in Nigeria?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Nigeria?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Want to find out more about this report?

Request more information

Fast Food in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growth to be driven by urbanisation and higher disposable incomes

Chained fast food to record the strongest growth over the forecast period

Eat-in leads, while home delivery is expected to grow well

COMPETITIVE LANDSCAPE

UAC Restaurants Ltd leads

Economic stagnation has a negative impact on chains

Fast casual providers are well placed to grow

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice achieves good growth over the review period

The challenging economy leads to outlet contraction in 2017

A fragmented competitive landscape

Independents dominate

Bright prospects for chained outlet growth over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth to be driven by urbanisation and higher disposable incomes

Chained fast food to record the strongest growth over the forecast period

Eat-in leads, while home delivery is expected to grow well

COMPETITIVE LANDSCAPE

UAC Restaurants Ltd leads

Economic stagnation has a negative impact on chains

Fast casual providers are well placed to grow

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fast Food in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growth to be driven by urbanisation and higher disposable incomes

Chained fast food to record the strongest growth over the forecast period

Eat-in leads, while home delivery is expected to grow well

COMPETITIVE LANDSCAPE

UAC Restaurants Ltd leads

Economic stagnation has a negative impact on chains

Fast casual providers are well placed to grow

CATEGORY DATA

Consumer Foodservice in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice achieves good growth over the review period

The challenging economy leads to outlet contraction in 2017

A fragmented competitive landscape

Independents dominate

Bright prospects for chained outlet growth over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports