With only four outlets in Norway, the introduction of a vegetarian burger by the Swedish chain Max started a burger war and had a domino effect. In 2017, McDonald’s launched Veggie McSpice, alongside two vegetarian wraps, Narvesen offered vegan chorizo sausages and a vegan hot dog, and Deli de Luca introduced two vegan burgers with vegetarian salads.
The time when fast food was entirely synonymous with burgers has passed. Bowl food is gaining traction in several locations.
Healthy fast food options are available on the road in Norway. Convenience stores located inside petrol/gas service stations are experimenting with fresh corners and a wider offer of vegetables on their menus.
McDonald’s launched its first vegetarian burger in 2017, the year of digitalisation. In a dynamic move, McDonald’s Norge proposes restaurants with a digital ordering platform and table service.
Peaking at 800 sales points in 1994, the convenience store Gyda has suffered a long and painful decline. Numerous plans to revamp it have failed to restore past glories.
The petrol station/convenience store partnership C-Store is reinventing itself while Deli de Luca is accelerating its insertion into Esso petrol stations. Similar moves are taking place across the spectrum.
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Understand the latest market trends and future growth opportunities for the Fast Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fast Food research and analysis database.
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