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Learn moreApr 2018
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The performance of fast food as a whole in 2017 was largely a result of intensive activities from the operators of the international brands McDonald’s and KFC, which sought to integrate these brands into the lifestyles of Romanian consumers. Higher disposable incomes thanks to the strong economic climate led to consumers eating out more frequently, with many showing a greater interest in fast food due to it being seen as convenient as well as more widely available thanks to the expansion of shopping centres across the country.
Burger fast food’s leading position in terms of value sales can be attributed almost completely to McDonald’s, with its performance determining that of the channel. It was a similar situation in the second largest channel, chicken fast food, which is dominated by the KFC brand.
The performance of Middle Eastern fast food in 2017 was heavily linked to the activities of domestic players. Domestic chains in this channel have already attracted the attention of mass consumers because of the strong popularity of kebabs and other traditional Turkish food.
McDonald’s remained the leading brand in fast food in 2017. One of the main reasons for its success is that it is largely associated with Western lifestyles.
Franchising remained the most popular method of expansion for both international and domestic players in 2017. At the end of the review period all international brands were operated through franchising, using individual franchisees in the case of Subway or local partner companies such as Sphere Franchise Group.
With a strong presence in convenience stores fast food, Fresh Corner was the most dynamic brand in 2017. The brand’s operator, MOL Romania Petroleum Products, is implementing the concept across a large number of petrol stations across the country.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.