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Country Report

Fast Food in

Fast Food in Romania

28 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

International brands drive growth

The performance of fast food as a whole in 2017 was largely a result of intensive activities from the operators of the international brands McDonald’s and KFC, which sought to integrate these brands into the lifestyles of Romanian consumers. Higher disposable incomes thanks to the strong economic climate led to consumers eating out more frequently, with many showing a greater interest in fast food due to it being seen as convenient as well as more widely available thanks to the expansion of shopping centres across the country.

Burger fast food the biggest channel in terms of value sales

Burger fast food’s leading position in terms of value sales can be attributed almost completely to McDonald’s, with its performance determining that of the channel. It was a similar situation in the second largest channel, chicken fast food, which is dominated by the KFC brand.

Middle Eastern fast food records the strongest value sales growth

The performance of Middle Eastern fast food in 2017 was heavily linked to the activities of domestic players. Domestic chains in this channel have already attracted the attention of mass consumers because of the strong popularity of kebabs and other traditional Turkish food.

COMPETITIVE LANDSCAPE

McDonald’s continues to lead fast food

McDonald’s remained the leading brand in fast food in 2017. One of the main reasons for its success is that it is largely associated with Western lifestyles.

Franchising the main method of expansion

Franchising remained the most popular method of expansion for both international and domestic players in 2017. At the end of the review period all international brands were operated through franchising, using individual franchisees in the case of Subway or local partner companies such as Sphere Franchise Group.

Fresh Corner records the strongest value sales growth

With a strong presence in convenience stores fast food, Fresh Corner was the most dynamic brand in 2017. The brand’s operator, MOL Romania Petroleum Products, is implementing the concept across a large number of petrol stations across the country.

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Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Romania?
What are the major brands in Romania?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Romania?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Romania - Category analysis

HEADLINES

PROSPECTS

International brands drive growth

Burger fast food the biggest channel in terms of value sales

Middle Eastern fast food records the strongest value sales growth

COMPETITIVE LANDSCAPE

McDonald’s continues to lead fast food

Franchising the main method of expansion

Fresh Corner records the strongest value sales growth

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in 2017 benefits from the country’s strong economy

Government intervention stimulates consumption

Consumer foodservice remains a fragmented industry in 2017

Independent operators continue to dominate sales

Consumer foodservice set to grow further over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

International brands drive growth

Burger fast food the biggest channel in terms of value sales

Middle Eastern fast food records the strongest value sales growth

COMPETITIVE LANDSCAPE

McDonald’s continues to lead fast food

Franchising the main method of expansion

Fresh Corner records the strongest value sales growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fast Food in Romania - Category analysis

HEADLINES

PROSPECTS

International brands drive growth

Burger fast food the biggest channel in terms of value sales

Middle Eastern fast food records the strongest value sales growth

COMPETITIVE LANDSCAPE

McDonald’s continues to lead fast food

Franchising the main method of expansion

Fresh Corner records the strongest value sales growth

CATEGORY DATA

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in 2017 benefits from the country’s strong economy

Government intervention stimulates consumption

Consumer foodservice remains a fragmented industry in 2017

Independent operators continue to dominate sales

Consumer foodservice set to grow further over the forecast period

MARKET DATA

SOURCES

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