Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fast Food in

Fast Food in Russia

30 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fast food drives consumer foodservice in Russia

Fast food continued to demonstrate strong foodservice value growth in 2017 and remained one of the main driving categories and trendsetters. The expansion of the largest chains across the country, the adoption of new technologies, strong, and even aggressive marketing activities, and consumer loyalty to brands were the major driving factors for fast food at the end of review period.

Illegal outlets close

The other important trend was the replacement of old illegal outlets with legal operations. Due to initiatives by a number of authorities and changing legislative framework, illegal players were forced to close their businesses, providing room for growth for existing players and new entrants, which is set to continue into the forecast period.

Fast casual is the future

Even though fast casual represented only a minor foodservice value share of fast food in 2017, it is set to become a major trend. Almost all the leading brands and new players began to demonstrate to some extent features of fast casual, while the most notable example was Teremok - Russkie Bliny.

COMPETITIVE LANDSCAPE

Moskva-McDonald’s leads fast food in value terms

Moskva-McDonald’s continued to lead fast food in 2017. The company achieved positive results due to expansion of its own and franchised outlets.

Teremok - Russkie Bliny the leading domestic player

Teremok - Russkie Bliny remained the leading domestic player in fast food 2017. Operating a wide chain of outlets under the Teremok brand, it is the most defined and notable example of fast casual.

Burger Rus launches loyalty programme based on Blockchain technology

The second largest player, Burger Rus, operating the Burger King brand in Russia, increased its value share significantly in 2017. The company demonstrated a clear strategy of winning new customers, which included not only expansion in outlets terms and the introduction of new technologies, but also a major focus on aggressive marketing.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Russia?
What are the major brands in Russia?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Russia?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Want to find out more about this report?

Request more information

Fast Food in Russia - Category analysis

HEADLINES

PROSPECTS

Fast food drives consumer foodservice in Russia

Illegal outlets close

Fast casual is the future

COMPETITIVE LANDSCAPE

Moskva-McDonald’s leads fast food in value terms

Teremok - Russkie Bliny the leading domestic player

Burger Rus launches loyalty programme based on Blockchain technology

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice landscape continues to change

Digitalisation and innovation drive consumer foodservice in Russia

Moskva-McDonald’s leads consumer foodservice in value terms

Independents continue to lose ground to chains

Positive outlook for the future

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fast food drives consumer foodservice in Russia

Illegal outlets close

Fast casual is the future

COMPETITIVE LANDSCAPE

Moskva-McDonald’s leads fast food in value terms

Teremok - Russkie Bliny the leading domestic player

Burger Rus launches loyalty programme based on Blockchain technology

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fast Food in Russia - Category analysis

HEADLINES

PROSPECTS

Fast food drives consumer foodservice in Russia

Illegal outlets close

Fast casual is the future

COMPETITIVE LANDSCAPE

Moskva-McDonald’s leads fast food in value terms

Teremok - Russkie Bliny the leading domestic player

Burger Rus launches loyalty programme based on Blockchain technology

CATEGORY DATA

Consumer Foodservice in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice landscape continues to change

Digitalisation and innovation drive consumer foodservice in Russia

Moskva-McDonald’s leads consumer foodservice in value terms

Independents continue to lose ground to chains

Positive outlook for the future

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports