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Learn moreApr 2018
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Fast food continued to demonstrate strong foodservice value growth in 2017 and remained one of the main driving categories and trendsetters. The expansion of the largest chains across the country, the adoption of new technologies, strong, and even aggressive marketing activities, and consumer loyalty to brands were the major driving factors for fast food at the end of review period.
The other important trend was the replacement of old illegal outlets with legal operations. Due to initiatives by a number of authorities and changing legislative framework, illegal players were forced to close their businesses, providing room for growth for existing players and new entrants, which is set to continue into the forecast period.
Even though fast casual represented only a minor foodservice value share of fast food in 2017, it is set to become a major trend. Almost all the leading brands and new players began to demonstrate to some extent features of fast casual, while the most notable example was Teremok - Russkie Bliny.
Moskva-McDonald’s continued to lead fast food in 2017. The company achieved positive results due to expansion of its own and franchised outlets.
Teremok - Russkie Bliny remained the leading domestic player in fast food 2017. Operating a wide chain of outlets under the Teremok brand, it is the most defined and notable example of fast casual.
The second largest player, Burger Rus, operating the Burger King brand in Russia, increased its value share significantly in 2017. The company demonstrated a clear strategy of winning new customers, which included not only expansion in outlets terms and the introduction of new technologies, but also a major focus on aggressive marketing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in Russia market research report includes:
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.