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Country Report

Fast Food in

Fast Food in Singapore

30 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fast food restaurants facing similar problems, but better equipped to withstand headwinds

Similar to full-service restaurants, fast food restaurants are facing operational challenges in the form of high rents and labour costs; however, unlike full-service restaurants, fast food restaurants have been better able to respond and adapt to these rising challenges. In part due to the business nature of the fast food industry, fast food restaurants launch more-frequent promotions and have lower prices, making them an appealing option for consumers, especially during the economic downturn towards the end of the review period.

Technology helps reduce costs

Fast food restaurants have also been quick and eager to invest in technologies to improve operational efficiency and reduce the reliance on labour, a traditional major cost driver in their operations. New technologies have slowly been implemented in many outlets across a number of fast food brands, with self-ordering food kiosks being a popular option for companies.

Preference for healthier foods might give rise to issues for fast food chains

Singaporeans, especially the younger generation, became increasingly health-conscious over the review period, a potentially worrying trend for fast food restaurants, particularly burger and chicken fast food establishments. Possibly due to the trend towards healthy living that has become popular in Western media, as well as the government’s own push for Singaporeans to adopt a healthy lifestyle, healthier options such as salads, soups and vegetarian dishes are becoming increasingly popular.

COMPETITIVE LANDSCAPE

Burger fast food remains the largest contributor to overall sales, with McDonald’s Restaurant being the largest player

Burgers remained the most popular fast food item consumed by Singaporeans, accounting for nearly half of all value sales in 2017. Unsurprisingly, the McDonald’s franchise remained the most popular within burger fast food in Singapore.

Convenience stores undergoing major rationalisation as new foodservice direction picks up

Out of the many retail formats that exist in Singapore, convenience stores have perhaps undergone the most significant shift in their business fundamentals, which was in response to changing consumer preferences and habits. The major convenience store franchised brand, specifically 7-Eleven, has undergone major store renovations and rationalisations as it seeks to turn its stores into a foodservice hybrid concept.

A&W announces its second attempt at Singapore, potentially bringing competition for other Western fast food franchises

A&W has announced plans to re-enter the Singapore market, marking its second attempt at tackling the fast food industry in the country since it left in 2003. Consumer loyalty for the brand is still strong despite its lack of a retail presence for more than 10 years.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Singapore?
What are the major brands in Singapore?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Singapore?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Fast food restaurants facing similar problems, but better equipped to withstand headwinds

Technology helps reduce costs

Preference for healthier foods might give rise to issues for fast food chains

COMPETITIVE LANDSCAPE

Burger fast food remains the largest contributor to overall sales, with McDonald’s Restaurant being the largest player

Convenience stores undergoing major rationalisation as new foodservice direction picks up

A&W announces its second attempt at Singapore, potentially bringing competition for other Western fast food franchises

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Singapore - Industry Overview

EXECUTIVE SUMMARY

Foodservice operators rush to adapt in the face of rising challenges

Food delivery platforms continue to see uptick in adoption, although issues remain

Stiff competition has forced foodservice operators to compete on non-food factors

Independent operators continue to grow and lead in terms of food and concept innovation

Automation and lean technologies will be the norm as operating costs rise

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fast food restaurants facing similar problems, but better equipped to withstand headwinds

Technology helps reduce costs

Preference for healthier foods might give rise to issues for fast food chains

COMPETITIVE LANDSCAPE

Burger fast food remains the largest contributor to overall sales, with McDonald’s Restaurant being the largest player

Convenience stores undergoing major rationalisation as new foodservice direction picks up

A&W announces its second attempt at Singapore, potentially bringing competition for other Western fast food franchises

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fast Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Fast food restaurants facing similar problems, but better equipped to withstand headwinds

Technology helps reduce costs

Preference for healthier foods might give rise to issues for fast food chains

COMPETITIVE LANDSCAPE

Burger fast food remains the largest contributor to overall sales, with McDonald’s Restaurant being the largest player

Convenience stores undergoing major rationalisation as new foodservice direction picks up

A&W announces its second attempt at Singapore, potentially bringing competition for other Western fast food franchises

CATEGORY DATA

Consumer Foodservice in Singapore - Industry Overview

EXECUTIVE SUMMARY

Foodservice operators rush to adapt in the face of rising challenges

Food delivery platforms continue to see uptick in adoption, although issues remain

Stiff competition has forced foodservice operators to compete on non-food factors

Independent operators continue to grow and lead in terms of food and concept innovation

Automation and lean technologies will be the norm as operating costs rise

MARKET DATA

SOURCES

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