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Learn moreApr 2018
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Fast food recorded strong current value growth in 2017. Due to the increasing number of single-person households in South Korea, there is growing demand for simple meals such as fast food or 100% home delivery/takeaway.
Convenience stores fast food recorded the strongest value growth in South Korea in 2017 with double-digit figures. Outlets also witnessed double-digit growth.
Burger fast food performed well in 2017 as each operator aggressively introduced newly-developed menus and services in South Korea. Lotteria introduced many digital kiosks in its outlets, while McDonald’s also installed digital kiosks in its “Experience of the Future” outlets allowing customers to easily select, order and make payments.
Paris Baguette from global brand owner SPC Group led fast food in South Korea in 2017. As the leading operator in bakery products fast food in South Korea, Paris Baguette has a relatively premium brand image among competitors.
Operators from convenience stores fast food ranked as the biggest players in 2017 in terms of outlet numbers. CU from BGF Retail Co Ltd, GS25 from GS Holding Corp and 7-Eleven from Seven & I Holdings Co Ltd ranked as the biggest brands.
Competition for greater share between fast food operators intensified in 2017, with several leaders in each category gaining ground. In bakery products fast food, Paris Baguette gained share in 2017 compared to 2016, while McDonald’s gained strong value share in burger fast food.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fast Food in South Korea market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.