Fast Food in Switzerland

PROSPECTS

Healthy fast food gains in popularity

Fast food underwent radical changes over the review period. Although high-calorie fast food accounts for the majority of value sales, for health-conscious fast food consumers, there are countless healthy alternatives to traditional burger fast food.

More growth expected for healthy fast food

Although healthy fast food solutions remain niche in Switzerland, it is expected that over the forecast period such foodservice facilities will become more popular among Swiss consumers, alongside the trend that more consumers are becoming vegetarian or vegan in the country. Fast food suppliers are likely to pay more attention to the origin of food ingredients as well as the type of food preparation.

Chicken fast food is booming

The consumption of chicken is booming. According to trade press, per capita consumption of chicken increased from 9kg to 12kg per year over the 2008-2017 period in Switzerland, which was due to comparatively lower prices, low fat content, a neutral taste and its ease of preparation compared with red meat.

COMPETITIVE LANDSCAPE

McDonald’s leads sales of fast food

McDonald's Suisse Restaurants continued to lead fast food in Switzerland in 2017. The company frequently introduces seasonal menus to attract consumers for repeated visits.

Migros Genossenschaftsbund records strong growth

Migros Genossenschaftsbund posted one of the largest increases in value share within fast food in 2017, mainly due to the fast expansion of its chicken fast food chain Chickeria. The company is also well positioned in convenience stores fast food with more than 300 Migrolino and Migrol shops in a number of petrol stations throughout Switzerland.

Burger King enters home delivery

As the traditional burger fast food provider, Burger King Suisse ranked second in fast food in Switzerland throughout the review period. Burger King launched a new home delivery service in several Swiss cities in 2017.

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