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Country Report

Fast Food in

Fast Food in Switzerland

27 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy fast food gains in popularity

Fast food underwent radical changes over the review period. Although high-calorie fast food accounts for the majority of value sales, for health-conscious fast food consumers, there are countless healthy alternatives to traditional burger fast food.

More growth expected for healthy fast food

Although healthy fast food solutions remain niche in Switzerland, it is expected that over the forecast period such foodservice facilities will become more popular among Swiss consumers, alongside the trend that more consumers are becoming vegetarian or vegan in the country. Fast food suppliers are likely to pay more attention to the origin of food ingredients as well as the type of food preparation.

Chicken fast food is booming

The consumption of chicken is booming. According to trade press, per capita consumption of chicken increased from 9kg to 12kg per year over the 2008-2017 period in Switzerland, which was due to comparatively lower prices, low fat content, a neutral taste and its ease of preparation compared with red meat.

COMPETITIVE LANDSCAPE

McDonald’s leads sales of fast food

McDonald's Suisse Restaurants continued to lead fast food in Switzerland in 2017. The company frequently introduces seasonal menus to attract consumers for repeated visits.

Migros Genossenschaftsbund records strong growth

Migros Genossenschaftsbund posted one of the largest increases in value share within fast food in 2017, mainly due to the fast expansion of its chicken fast food chain Chickeria. The company is also well positioned in convenience stores fast food with more than 300 Migrolino and Migrol shops in a number of petrol stations throughout Switzerland.

Burger King enters home delivery

As the traditional burger fast food provider, Burger King Suisse ranked second in fast food in Switzerland throughout the review period. Burger King launched a new home delivery service in several Swiss cities in 2017.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Switzerland?
What are the major brands in Switzerland?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Switzerland?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Healthy fast food gains in popularity

More growth expected for healthy fast food

Chicken fast food is booming

COMPETITIVE LANDSCAPE

McDonald’s leads sales of fast food

Migros Genossenschaftsbund records strong growth

Burger King enters home delivery

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Green is the new black: the unstoppable rise of healthy eating

Fast food chain operators hold their ground and steadily gain share

It is all about the concept

Vending within foodservice

“Google food”

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy fast food gains in popularity

More growth expected for healthy fast food

Chicken fast food is booming

COMPETITIVE LANDSCAPE

McDonald’s leads sales of fast food

Migros Genossenschaftsbund records strong growth

Burger King enters home delivery

Samples

Overview

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Table of Contents

Fast Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Healthy fast food gains in popularity

More growth expected for healthy fast food

Chicken fast food is booming

COMPETITIVE LANDSCAPE

McDonald’s leads sales of fast food

Migros Genossenschaftsbund records strong growth

Burger King enters home delivery

CATEGORY DATA

Consumer Foodservice in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Green is the new black: the unstoppable rise of healthy eating

Fast food chain operators hold their ground and steadily gain share

It is all about the concept

Vending within foodservice

“Google food”

MARKET DATA

SOURCES

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