Executive Summary

Apr 2018
Healthy fast food gains in popularity

Fast food underwent radical changes over the review period. Although high-calorie fast food accounts for the majority of value sales, for health-conscious fast food consumers, there are countless healthy alternatives to traditional burger fast food.

More growth expected for healthy fast food

Although healthy fast food solutions remain niche in Switzerland, it is expected that over the forecast period such foodservice facilities will become more popular among Swiss consumers, alongside the trend that more consumers are becoming vegetarian or vegan in the country. Fast food suppliers are likely to pay more attention to the origin of food ingredients as well as the type of food preparation.

Chicken fast food is booming

The consumption of chicken is booming. According to trade press, per capita consumption of chicken increased from 9kg to 12kg per year over the 2008-2017 period in Switzerland, which was due to comparatively lower prices, low fat content, a neutral taste and its ease of preparation compared with red meat.

McDonald’s leads sales of fast food

McDonald's Suisse Restaurants continued to lead fast food in Switzerland in 2017. The company frequently introduces seasonal menus to attract consumers for repeated visits.

Migros Genossenschaftsbund records strong growth

Migros Genossenschaftsbund posted one of the largest increases in value share within fast food in 2017, mainly due to the fast expansion of its chicken fast food chain Chickeria. The company is also well positioned in convenience stores fast food with more than 300 Migrolino and Migrol shops in a number of petrol stations throughout Switzerland.

Burger King enters home delivery

As the traditional burger fast food provider, Burger King Suisse ranked second in fast food in Switzerland throughout the review period. Burger King launched a new home delivery service in several Swiss cities in 2017.

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Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

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The Fast Food in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Switzerland?
  • What are the major brands in Switzerland?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Switzerland?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

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This industry report originates from Passport, our Consumer Foodservice market research database.