Fast Food in the Czech Republic

PROSPECTS

Forecourt retailers add foodservice to their offering

Forecourt retailers are changing to focus more on the needs of consumers. Every year more forecourt outlets are being refurbished, and foodservice is added to their offering, contributing to the development of convenience stores fast food.

Ice cream fast food benefits from warmer summers and new offerings

Ice cream fast food saw rapid growth in current value sales during 2017. One strong contributor to this trend was the weather, as the 2017 summer season was longer than usual.

Lack of a quality workforce impacts fast food

With the extremely low unemployment rate in the Czech Republic, many services suffer from the lack of a quality workforce. This is particularly visible in fast food, which has high turnover of workers, and many operators struggle to find employees.

COMPETITIVE LANDSCAPE

McDonald’s maintains its strong lead in fast food

The two strongest operators in fast food remained international chains operating under franchise in the country, McDonald’s and KFC. McDonald’s operates the largest number of outlets excluding convenience stores fast food, and this supports its leading position.

Pizza Hut re-enters the Czech Republic

American concept Pizza Hut returned to the Czech Republic in 2017 thanks to the master franchisee of this brand, AmRest. It started its expansion with the fast food concept Pizza Hut Express, opening its first two outlets in Prague.

The Czech concept Burrito Loco expands

The only representative of Latin American fast food in the Czech Republic is local concept Burrito Loco. The company was started only in 2012 by local entrepreneurs, and is continuing to expand through both company-operated outlets and franchises.

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