Executive Summary

Apr 2018
Meal plan delivery players establish a presence in fast food locations

Increased health awareness has led to a range of healthy meal plan delivery players in the United Arab Emirates. These players started off with a subscription model and moved into other foodservice formats; notable examples include Kcal and Right Bite.

Players close underperforming outlets to maintain operational efficiency

During 2016/2017, some popular brands closed underperforming outlets to maintain their operational efficiency. Players in burger fast food, such as Burger Fuel and Elevation Burger, closed outlets due to stronger competition and lower demand.

Fast food players offer meal deals to remain competitive

Asian fast food players have been at the forefront of offering meal deals to remain price-competitive. For example, Panda Chinese offers a range of combo meals with a choice of three items from the menu and one soft drink.

Emirates Fast Food Co leads fast food

Emirates Fast Food Co, holding the franchise rights for McDonald’s in the United Arab Emirates, led fast food in value terms in 2017. The burger fast food chain also saw growth following impressive outlet expansion during 2016 and 2017.

Popular brands keep up with market challenges

Most fast food players are facing operational challenges, such as increased rental costs, macroeconomic factors and changing consumer lifestyles in the country; particularly healthier eating. This has dampened the growth of fast food in the country, and the environment is very competitive.

Delivery platforms increase the competition from other foodservice channels

Fast food has been impacted by the growth of third party delivery platforms, which are widely used in the country. These are providing other foodservice channels, such full-service restaurants and cafés, with the opportunity to offer food through delivery at equal or better service levels than fast food brands with independent delivery.

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Fast Food in the United Arab Emirates

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The Fast Food in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
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Our market research reports answer questions such as:

  • What is the market size of Fast Food in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in United Arab Emirates?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

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This industry report originates from Passport, our Consumer Foodservice market research database.