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Learn moreMay 2018
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Due to the ongoing macroeconomic deterioration, in the form of rising inflation and the decreasing exchange rate value of the Turkish lira against foreign currencies, price-sensitivity among consumers continued to increase in 2017. Therefore, a rising number of consumers preferred fast food as a relatively cheaper alternative to other formats such as cafés or full-service restaurants.
In 2017 fast food was positively affected by leading companies’ innovative new product launches, which successfully target changing consumer preferences. The main consumer base of fast food is young people, who increasingly prefer to taste new combinations that successfully merge local tastes with international formats.
In 2017 TAB Gida continued to lead value sales, number of transactions and number of outlets. The company operates an extensive portfolio of brands within nearly all categories of fast food such as Burger King, Popeyes, Arby’s, Usta Doner and Sbarro.
To target the increasing consumer preference for online ordering as a result of the greater penetration of internet and mobile internet, leading fast food companies continue to make significant investments in digitalisation and service improvement for their online ordering systems. The new trend in terms of digitalisation has been integrating the online ordering mechanisms with social media channels in general and Facebook in particular.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.