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Country Report

Fast Food in

Fast Food in Turkey

31 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing price-sensitivity among consumers benefits fast food

Due to the ongoing macroeconomic deterioration, in the form of rising inflation and the decreasing exchange rate value of the Turkish lira against foreign currencies, price-sensitivity among consumers continued to increase in 2017. Therefore, a rising number of consumers preferred fast food as a relatively cheaper alternative to other formats such as cafés or full-service restaurants.

Premiumisation and combining local, traditional flavours with international ones continue to guide new product developments

In 2017 fast food was positively affected by leading companies’ innovative new product launches, which successfully target changing consumer preferences. The main consumer base of fast food is young people, who increasingly prefer to taste new combinations that successfully merge local tastes with international formats.

COMPETITIVE LANDSCAPE

TAB Gida San ve Ticaret AS continues to lead fast food and registers the most dynamic value share growth

In 2017 TAB Gida continued to lead value sales, number of transactions and number of outlets. The company operates an extensive portfolio of brands within nearly all categories of fast food such as Burger King, Popeyes, Arby’s, Usta Doner and Sbarro.

Companies try to strengthen their competitive advantage by increasing their investments in their online operations

To target the increasing consumer preference for online ordering as a result of the greater penetration of internet and mobile internet, leading fast food companies continue to make significant investments in digitalisation and service improvement for their online ordering systems. The new trend in terms of digitalisation has been integrating the online ordering mechanisms with social media channels in general and Facebook in particular.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Turkey?
What are the major brands in Turkey?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Turkey?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Turkey - Category analysis

HEADLINES

PROSPECTS

Increasing price-sensitivity among consumers benefits fast food

Premiumisation and combining local, traditional flavours with international ones continue to guide new product developments

COMPETITIVE LANDSCAPE

TAB Gida San ve Ticaret AS continues to lead fast food and registers the most dynamic value share growth

Companies try to strengthen their competitive advantage by increasing their investments in their online operations

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice records a better performance in 2017

Ongoing macroeconomic slump continues to diminish transactions

TAB Gida San ve Ticaret AS continues to lead consumer foodservice

Independent consumer foodservice continues to lose share to chained consumer foodservice

A better performance over the forecast period is expected in consumer foodservice

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing price-sensitivity among consumers benefits fast food

Premiumisation and combining local, traditional flavours with international ones continue to guide new product developments

COMPETITIVE LANDSCAPE

TAB Gida San ve Ticaret AS continues to lead fast food and registers the most dynamic value share growth

Companies try to strengthen their competitive advantage by increasing their investments in their online operations

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fast Food in Turkey - Category analysis

HEADLINES

PROSPECTS

Increasing price-sensitivity among consumers benefits fast food

Premiumisation and combining local, traditional flavours with international ones continue to guide new product developments

COMPETITIVE LANDSCAPE

TAB Gida San ve Ticaret AS continues to lead fast food and registers the most dynamic value share growth

Companies try to strengthen their competitive advantage by increasing their investments in their online operations

CATEGORY DATA

Consumer Foodservice in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice records a better performance in 2017

Ongoing macroeconomic slump continues to diminish transactions

TAB Gida San ve Ticaret AS continues to lead consumer foodservice

Independent consumer foodservice continues to lose share to chained consumer foodservice

A better performance over the forecast period is expected in consumer foodservice

MARKET DATA

SOURCES

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