Executive Summary

Apr 2018
PROSPECTS
Fast food operators focus on desserts to survive

Since 2015, local companies and consumers have tried to find ways to overcome an environment of shortages and inflation. Venezuelans mainly visit fast food outlets when taking children to the park, liking to buy them an ice cream or cake.

French fries excluded from meal deals

Most fast food chains in the country chose to exclude French fries from their meal deals over the review period. They also increased the prices of their French fries, with generally only more affluent consumers being willing to pay more.

Fast food consumers prefer to eat-in

Venezuelans prefer to eat-in whenever possible as fast food meals are considered a good opportunity to take a break from work and spend time with friends and relatives. As a result, eat-in continued to account for the lion’s share of fast food sales in 2017.

COMPETITIVE LANDSCAPE
Alimentos Arcos Dorados leads fast food

Alimentos Arcos Dorados continued to lead fast food in 2017 thanks to managing the operations of McDonald’s, which enjoys strong recognition and is liked by both adults and children. It maintained its position as many of its competitors suffered from product shortages.

Most international brands see outlet numbers stagnate

Companies faced increasing costs in 2017, partly due to the high prices of imported ingredients. This led to a decline in transactions for most brands as prices became out of reach for many consumers.

Shortage of ingredients leads to menu modifications

Problems obtaining ingredients and deteriorating economic conditions served to slow innovation in terms of menu offering and service models. The most innovative brands introduced some novelties to differentiate themselves from competitors, although launches were limited by the availability of products.

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Fast Food in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Venezuela?
  • What are the major brands in Venezuela?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Venezuela?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Fast Food in Venezuela - Category analysis

HEADLINES

PROSPECTS

Fast food operators focus on desserts to survive
French fries excluded from meal deals
Fast food consumers prefer to eat-in

COMPETITIVE LANDSCAPE

Alimentos Arcos Dorados leads fast food
Most international brands see outlet numbers stagnate
Shortage of ingredients leads to menu modifications

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Menu prices rise steeply in 2017
Economic downturn impacts eating out habits
Outlets focus on desserts to survive
Independent foodservice operators use online tools to help drive growth
Economic outlook expected to remain poor over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources