Independent Asian fast food has been in Vietnam for a very long time, but operators tend to be low-end and focus on budget consumers. Chained Asian fast food players, through brands such as Pepper Lunch and Com Tho Chay, combine the convenience factor of fast food with a more premium and comfortable environment, attracting office workers and families.
Convenience stores fast food recorded one of the fastest growth rates in foodservice value terms among all the kinds of fast food in 2017. The trend is expected to carry on over the forecast period.
Many international fast food brands declined in 2017, including Burger King, Popeyes Chicken & Biscuits, Subway, Carl’s Junior. Lotteria and KFC, despite maintaining their leading positions in 2017, only recorded very low value sales growth.
Com Tho Chay, a brand from Mon Hue Restaurant Co Ltd, recorded the most outstanding performance in fast food in 2017. The chain mainly targets lunchtime office workers by providing individual meal combos, which include a choice of clay-pot rice and a soft drink.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fast Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fast Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fast Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page