The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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The performance of the USD95 billion global sanitary protection industry is heavily impacted by population changes and social and cultural shifts that influence women’s lifestyles. This report shows a view of what the female population will look like in 2030 and analyses the recent trends and changes in society that affect this population group. Industry players that meet the changing needs of women will perform best in the new landscape.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Forecast growth in developing markets will be aided by habit formation and increases in consumer awareness and product availability. Asia Pacific and the Middle East and Africa (MEA) are the key regions of the future, as Asia Pacific accounts for over half the female population aged 12-54, and MEA will see the fastest growth in this population segment.
Globally, female education levels have improved, leading to increased participation in the labour force and therefore higher disposable incomes. Women are delaying marriage to focus on education and careers. The higher prevalence of contraceptive usage also provides women with more control and empowerment, which has changed the role of women in the household and society as a whole.
As women enter higher education and the workforce, the need for convenient and discreet products that can be taken on the go is increasing. Additionally, as consumers become more health-and environmentally-conscious, they are demanding products that fit in with their values.
There are several threats to the disposable sanitary protection industry, including the rise of reusable products that comes with the demand for more environmentally-conscious products. Contraceptive usage and obesity may also have an impact on women’s menstrual cycles, which could negatively impact the demand for all menstrual products.
The empowered and active woman has a wide range of intimate care needs. Companies have started offering a suite of products aimed to better align with the needs of the modern woman.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.