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Strategy Briefing

Feminine Care Industry Global Outlook

Aug 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The performance of the USD95 billion global sanitary protection industry is heavily impacted by population changes and social and cultural shifts that influence women’s lifestyles. This report shows a view of what the female population will look like in 2030 and analyses the recent trends and changes in society that affect this population group. Industry players that meet the changing needs of women will perform best in the new landscape.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Emerging markets are key area for future growth in sanitary protection

Forecast growth in developing markets will be aided by habit formation and increases in consumer awareness and product availability. Asia Pacific and the Middle East and Africa (MEA) are the key regions of the future, as Asia Pacific accounts for over half the female population aged 12-54, and MEA will see the fastest growth in this population segment.

Social and cultural shifts are changing the role of women in society

Globally, female education levels have improved, leading to increased participation in the labour force and therefore higher disposable incomes. Women are delaying marriage to focus on education and careers. The higher prevalence of contraceptive usage also provides women with more control and empowerment, which has changed the role of women in the household and society as a whole.

Product needs are changing in tandem with changing roles

As women enter higher education and the workforce, the need for convenient and discreet products that can be taken on the go is increasing. Additionally, as consumers become more health-and environmentally-conscious, they are demanding products that fit in with their values.

Threats to use of disposable sanitary protection

There are several threats to the disposable sanitary protection industry, including the rise of reusable products that comes with the demand for more environmentally-conscious products. Contraceptive usage and obesity may also have an impact on women’s menstrual cycles, which could negatively impact the demand for all menstrual products.

New paradigm for feminine care companies that takes care of all intimate needs

The empowered and active woman has a wide range of intimate care needs. Companies have started offering a suite of products aimed to better align with the needs of the modern woman.

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Introduction

Scope

Key findings

Global Disposable Feminine Care Market

Towels with wings lead in terms of total sales and growth

Future growth will come from emerging and developing markets

Popularity of different sanitary protection products varies by region

Vast differences in future of tampon consumption

Opportunities in pantyliners: future growth markets

Developing market case: pantyliners as value product for everyday use

Developing market case: pantyliners solely for higher-income women

Drivers of future growth: developed vs developing markets

Population Shifts

Global changes in female population

Shifts in population segments

Snapshot of female population in 2030 vs 2017

Social and Cultural Shifts

Social and cultural trends impacting the female population

Increase in educated females globally; largest gains in emerging markets

Increased participation in workforce leads to higher disposable income

Most markets will see women delaying marriage

Women’s role in the household

Obesity is a growing global issue, with various effects on feminine care

Contraceptive usage is a threat to sanitary protection product usage

Case market: changing role of women

Trend towards more ethical and mindful consumption

More environmentally-conscious mindset in emerging markets

Feminine Care Products for the Modern Woman

Cultural shifts create need for products to align with new lifestyle/values

Active lifestyles: fitness type trends

Products for an active lifestyle

Products for discretion

Products for empowered, socially and professionally engaged women

Quality ingredients and transparency with labelling

Trend towards natural, organic, sustainable and 100% cotton

Premium organic products not limited to developed markets

Necessity of “green” products in developing markets

Reusable products come in many different formats

Menstrual cups: purchase drivers and barriers

Menstrual cup case example: internet retailing

Menstrual cup case example: manufacturers expanding into reusables

Conclusion

Conclusion and recommendations

Appendix

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

Feminine Care Industry Global Outlook

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Emerging markets are key area for future growth in sanitary protection

Social and cultural shifts are changing the role of women in society

Product needs are changing in tandem with changing roles

Threats to use of disposable sanitary protection

New paradigm for feminine care companies that takes care of all intimate needs

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Disposable Feminine Care Market

Towels with wings lead in terms of total sales and growth

Future growth will come from emerging and developing markets

Popularity of different sanitary protection products varies by region

Vast differences in future of tampon consumption

Opportunities in pantyliners: future growth markets

Developing market case: pantyliners as value product for everyday use

Developing market case: pantyliners solely for higher-income women

Drivers of future growth: developed vs developing markets

Population Shifts

Global changes in female population

Shifts in population segments

Snapshot of female population in 2030 vs 2017

Social and Cultural Shifts

Social and cultural trends impacting the female population

Increase in educated females globally; largest gains in emerging markets

Increased participation in workforce leads to higher disposable income

Most markets will see women delaying marriage

Women’s role in the household

Obesity is a growing global issue, with various effects on feminine care

Contraceptive usage is a threat to sanitary protection product usage

Case market: changing role of women

Trend towards more ethical and mindful consumption

More environmentally-conscious mindset in emerging markets

Feminine Care Products for the Modern Woman

Cultural shifts create need for products to align with new lifestyle/values

Active lifestyles: fitness type trends

Products for an active lifestyle

Products for discretion

Products for empowered, socially and professionally engaged women

Quality ingredients and transparency with labelling

Trend towards natural, organic, sustainable and 100% cotton

Premium organic products not limited to developed markets

Necessity of “green” products in developing markets

Reusable products come in many different formats

Menstrual cups: purchase drivers and barriers

Menstrual cup case example: internet retailing

Menstrual cup case example: manufacturers expanding into reusables

Conclusion

Conclusion and recommendations

Appendix

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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