Ferrero entered the top 10 players in packaged food in 2018, mainly due to the acquisitions of the US confectionery companies. Ferrero continues to grow well in both mature and emerging markets, by developing its portfolio around the Kinder and Nutella brands. The company focuses on changing its image towards more employee-oriented and environmentally-conscious, which should help boost consumer trust and loyalty given expected intensifying competition from healthier alternatives.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Euromonitor International's report on Ferrero & related parties delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of Ferrero & related parties, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ferrero & related parties.
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.