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Ferrero and Related Parties in Packaged Food

March 2021

Ferrero ranks ninth among the world’s packaged food companies in 2020 and reached the sweet biscuits podium globally in 2020. The Coronavirus pandemic has contributed to Ferrero’s growth as a succession of lockdowns and surge in stockpiling benefited retail sales globally for product categories such as biscuits and chocolate spreads. Via successful launches, Ferrero maintains positive growth despite the decline of on-the-go consumption and gifting occasions in confectionery.

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Euromonitor International's report on Ferrero & related parties delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Ferrero & related parties, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ferrero & related parties.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Ferrero & related parties provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Scope of the Report
Executive summary

State of Play

Top companies at a glance
Ferrero & related parties’s global footprint
Ferrero proves its leadership by combining innovations and acquisitions
Ferrero on the global biscuits podium as expansion strategies pay off

Exposure to Future Growth

Impact of COVID-19 on Ferrero (1)
Impact of COVID-19 on Ferrero (2)
In the US, Ferrara innovations should maintain confectionery growth
Top 10 companies projected to maintain their ranking

Competitive Positioning

Top 10 companies’ shares challenged by local players and private label
Ferrero and Mondelez overlap grows as Ferrero gains share globally
Ferrero leadership expands in multiple snacks categories (1)
Ferrero leadership expands in multiple snacks categories (2)
Ferrero’s strategy adapts to local challenges
Ferrero slowly opens its portfolio to more healthy products (1)
Ferrero slowly opens its portfolio to more healthy products (2)


In the US, Ferrero invests in supply chain as sales show positive figures
Chocolate confectionery remains Ferrero key category globally
In China, Ferrero improves its presence online to maintain growth

Sweet Spreads

Nutella retail sales boosted by lockdowns to offset foodservice loss
In the UK, Nutella launched a +Cacao spread version in 2020
Private label, local and global manufacturers fragilize Nutella total share

Sweet Biscuits, Snack Bars and Fruit Snacks

Ferrero takes first step in biscuits in China with acquisition of Kelsen
UK becomes Ferrero’s third largest biscuits market in 2020
Ferrero biscuit launches eagerly awaited by Italian consumers

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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