Ferrero and Related Parties in Packaged Food

Company Profile

About This Report

Jun 2019

Ferrero entered the top 10 players in packaged food in 2018, mainly due to the acquisitions of the US confectionery companies. Ferrero continues to grow well in both mature and emerging markets, by developing its portfolio around the Kinder and Nutella brands. The company focuses on changing its image towards more employee-oriented and environmentally-conscious, which should help boost consumer trust and loyalty given expected intensifying competition from healthier alternatives.

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Ferrero and Related Parties in Packaged Food

Euromonitor International's report on Ferrero & related parties delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of Ferrero & related parties, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ferrero & related parties.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Ferrero & related parties provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

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Executive Summary

State of Play

Top companies at a glance
Ferrero’s global footprint: Western Europe dominates
Company Overview
Acquisitions are key in driving Ferrero’s sales growth

Exposure to Future Growth

Confectionery in the US projected to boost Ferrero’s sales
Top 10 food companies projected to remain top of the rankings

Competitive Positioning

Ferrero is among a few to see its share growing
Mars is Ferrero’s biggest competitor, with a huge market overlap
Confectionery in the US and Western Europe are Ferrero’s key markets
Ferrero continues to develop and invest in its iconic chocolate brands
Kinder leads packaged food by sales in Germany
Sweet biscuits as the next area for Ferrero’s expansion in snacks


Eastern Europe and Asia Pacific have been engines of Ferrero’s growth
US is the most diversified by categories’ sales split
Chocolate remains a key future growth area

Sweet Spreads

Chocolate spreads in Latin America see strong performance
Top countries in Ferrero’s chocolate spreads sales
Nutella to face stronger competition in its core markets

Key Findings

Executive Summary


Projected Company Sales: FAQs (1)
Projected Company Sales: FAQs (2)