Ferrero & Related Parties in Snacks

January 2022

Ferrero ranked fifth among the world’s snacks companies in 2021. The Coronavirus pandemic brought positive momentum for product categories such as chocolate confectionery and sweet biscuits, on which Ferrero relies heavily and where it is very well positioned. The positive consumer perception of the company and its brands, in combination with successful launches and strategic acquisitions, have enabled the company to increase its sales and expand its global presence and leadership.

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This report comes in PPT.


Euromonitor International's report on Ferrero & related parties delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Ferrero & related parties, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ferrero & related parties.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Ferrero & related parties provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Ferrero & related parties’ global footprint
Ferrero grows, driven by a focus on chocolate confectionery and sweet biscuits
Successful strategies and market momentum boost Ferrero’s sales
Germany and the US expected to further increase their contribution to Ferrero’s sales
Top 10 company ranking projected to remain unchanged over the next few years
Competition from private label and local players becomes increasingly intense
Ferrero’s focus on sweet biscuits leads to increasing overlap with Mondelez
Ferrero focuses on strengthening its position across several snacks categories
Kinder remains Ferrero’s flagship brand in Europe
Ferrero focuses on innovations in Europe and supply chain investment in North America
Chocolate remains Ferrero’s key category, with the US standing out in sugar confectionery
Argentina and India projected to enter Ferrero’s top 10 markets in confectionery
Ferrero increasingly targets the sweet biscuits sector across Europe, NA and APAC
Ferrero increases its presence in biscuits whilst targeting snack bars in the UK
US and Italy set to maintain their key roles in Ferrero’s biscuit sales
Executive summary
Projected company sales: FAQs
Projected Company Sales: FAQs

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