Fifth & Pacific Companies Inc in Luxury Goods

Company Profile

About This Report

Jul 2014

Kate Spade is part of a new clutch of US accessible luxury brands that aim to bridge the gap between luxury and high street fashion. The brand has seen strong growth from a niche New York brand to a national phenomenon. The company’s new CEO plans to build Kate Spade into a lifestyle brand by moving into non-fashion categories such as bedding, while at the same time adding diffusion lines as it has recently done with the launch of Kate Spade Saturday in 2013.

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Fifth & Pacific Companies Inc in Luxury Goods

Euromonitor International's report on Fifth & Pacific Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Fifth & Pacific Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fifth & Pacific Cos Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Fifth & Pacific Cos Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

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introduction

Scope

Strategic Evaluation

Fifth & Pacific fast-growing player in US accessible luxury
Kate Spade supports company growth in 2013
Kate Spade’s limited presence outside the US
SWOT: Fifth & Pacific Companies Inc
Key strategic challenges and objectives

Competitive Positioning

Top luxury players in US
Accessible luxury a “sweet spot” in US luxury goods

Market Assessment

Asia to be Kate Spade focus for expansion abroad
Move into lower priced segments must be managed

Designer Apparel (Ready-to-wear)

Considerable scope for Kate Spade growth in US market
Following the Ralph Lauren template
US players eye Chinese middle-class consumer
The US and Europe should be Jack Spade focus for growth

Luxury Accessories

Establish women’s luxury bags as anchor for market expansion
The torch set to pass in Chinese luxury to US accessible brands
Kate Spade has much further to go
Japan a key market for Kate Spade

Super Premium Beauty and Personal Care

Kate Spade: Modest presence in super premium beauty
Further expansion in beauty and personal care recommended

Brand Strategy

Developing a lifestyle brand for Kate Spade

Operations

Third party manufacturing

Recommendations

Kate Spade should be part of second wave of luxury players in China