Country Report

Financial Cards and Payments in

Financial Cards and Payments in Russia

42 pages, Feb 2018

US$2,100

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Executive Summary

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Financial cards and payments continues to experience a positive performance

Despite the ongoing economic and financial crisis, which Russia started experiencing in mid-2014, financial cards and payments performed positively in Russia in 2017. This was mainly due to the fact that Russian consumers and financial institutions, including banks, adapted to the significantly worsened economic situation and its consequences.

Cash loses ground to financial cards

During the whole review period, purchasing habits among Russian consumers were changing the consumer finance landscape. Growing financial literacy and awareness of cashless payment methods increased consumer-awareness of and loyalty to financial cards.

Contactless technology gains in popularity

Russia is one of the most advanced countries in Eastern Europe in terms of technological development in financial cards. One of the most notable examples of this is contactless technology, which has spread across the country.

The introduction of pay-later card products

In the beginning of 2017, two uncommon products were introduced to the Russian market. One of them was the financial card Khalva launched by Sovcombank PAO and the other, Sovest, was launched by Qiwi Plc.

Positive performance expected for financial cards and payments over the forecast period

Financial cards and payments is expected to perform well over the forecast period. This is mainly linked to a positive economic and financial outlook, which will benefit both financial institutions and consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Russia?
What are the major operators and issuers in Russia?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Russia, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Country Report

Financial Cards and Payments in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Financial cards and payments continues to experience a positive performance

Cash loses ground to financial cards

Contactless technology gains in popularity

The introduction of pay-later card products

Positive performance expected for financial cards and payments over the forecast period

Overview

Why buy this report?

Samples (FAQs about samples):

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Megatrends

Country Report

Financial Cards and Payments in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Financial cards and payments continues to experience a positive performance

Cash loses ground to financial cards

Contactless technology gains in popularity

The introduction of pay-later card products

Positive performance expected for financial cards and payments over the forecast period

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Why buy this report?

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