The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2013
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Amidst ongoing global economic malaise, value remains the order of the day for the world’s foodservice operators. Though the potential rewards remain vast, they are reserved for those able to maintain a sharp focus on specific needs. While consumers will continue to seek out new formats and new experiences, this will be tempered by an ongoing search for the familiar, for something they can trust, while newly confident emerging market consumers will push for concepts reflecting their needs.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While some markets have performed far better than others, real growth can be achieved almost anywhere. A number of chains have thrived in markets which remain in freefall overall.
A combination of highly diverse consumer bases and cutthroat competition has made flexibility key to strategies in markets such as China and Brazil.
Aggressive expansion plans from both operators and major franchisees have brought both groups into ever closer competition with the largest global chains, as everyone looks to build traffic and brand identity.
Reinforcing operators' efforts to expand the range of eating occasions they serve, consumers in many developed markets are increasingly willing to experiment, with snacks in a restaurant, full meals at a fast food chain, and so on.
As operators look to expand coverage while maintaining a distinct brand identity, outlet design has become paramount, allowing for greater flexibility in serving customer needs, whilst also serving as a billboard and a primary element of branding.
In a world where value is everything, consumers increasingly demand high quality food and experiences in an informal setting. At the same time, emerging market consumers, in particular, continue to grow in confidence, with local players continuing to surge ahead.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.