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Strategy Briefing

Finding the Value: Corporate Strategies in Consumer Foodservice

41 pages, May 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Amidst ongoing global economic malaise, value remains the order of the day for the world’s foodservice operators. Though the potential rewards remain vast, they are reserved for those able to maintain a sharp focus on specific needs. While consumers will continue to seek out new formats and new experiences, this will be tempered by an ongoing search for the familiar, for something they can trust, while newly confident emerging market consumers will push for concepts reflecting their needs.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Growth possible in virtually any market…

While some markets have performed far better than others, real growth can be achieved almost anywhere. A number of chains have thrived in markets which remain in freefall overall.

...but complexity grows by the day

A combination of highly diverse consumer bases and cutthroat competition has made flexibility key to strategies in markets such as China and Brazil.

Newcomers join the fray

Aggressive expansion plans from both operators and major franchisees have brought both groups into ever closer competition with the largest global chains, as everyone looks to build traffic and brand identity.

Consumers less concerned about format

Reinforcing operators' efforts to expand the range of eating occasions they serve, consumers in many developed markets are increasingly willing to experiment, with snacks in a restaurant, full meals at a fast food chain, and so on.

Outlets drive brands

As operators look to expand coverage while maintaining a distinct brand identity, outlet design has become paramount, allowing for greater flexibility in serving customer needs, whilst also serving as a billboard and a primary element of branding.

More local, more informal

In a world where value is everything, consumers increasingly demand high quality food and experiences in an informal setting. At the same time, emerging market consumers, in particular, continue to grow in confidence, with local players continuing to surge ahead.

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Introduction

Scope

Key findings

Global Performance

Recovery still weak in many markets, totally absent elsewhere

Strong income growth returning to emerging markets

Value remains paramount in developed markets, format less so

India illustrates intensifying fragmentation in emerging markets

Overall emerging market expansion slows, but Russia surges

Versatility drives continued fast food dominance

Projected growth figures reveal global similarities

Wide variance in global footprint for major chains

A slower year for chains, but prospects remain strong

Emerging/developed market strategy: Two sides of the same coin

Case Studies

Building value: Strategies for operators

Case study: Is McDonald's a harbinger of things to come?

Are there limits to fast food expansion?

Slowdown felt across every major region

A strong five year record but an uncertain future

Three key elements of a highly successful strategy

The evolution of McDonald's and the evolution of fast food

Case study: Casual dining evolves

A category in flux

Economic turmoil gives rise to "new informality" in Europe

Yard House acquisition reveals new direction for Darden, US

Kaiten sushi helps to redefine a category

Western European chains find a new value equation

The continuing pressure of the "new normal"

Case study: Retailers and franchisees join the party

AmRest takes command with new concept spree

A new era for casual dining?

Tesco builds a portfolio with Giraffe, Harris + Hoole purchases

The mini high street, in-store

The new incubators

Something for everybody, something different for everybody

The Way Forward

Foodservice to keep getting faster

Wide array of opportunities for chains

Foodservice in five years

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Megatrends

Strategy Briefing

Finding the Value: Corporate Strategies in Consumer Foodservice

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Growth possible in virtually any market…

...but complexity grows by the day

Newcomers join the fray

Consumers less concerned about format

Outlets drive brands

More local, more informal

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Performance

Recovery still weak in many markets, totally absent elsewhere

Strong income growth returning to emerging markets

Value remains paramount in developed markets, format less so

India illustrates intensifying fragmentation in emerging markets

Overall emerging market expansion slows, but Russia surges

Versatility drives continued fast food dominance

Projected growth figures reveal global similarities

Wide variance in global footprint for major chains

A slower year for chains, but prospects remain strong

Emerging/developed market strategy: Two sides of the same coin

Case Studies

Building value: Strategies for operators

Case study: Is McDonald's a harbinger of things to come?

Are there limits to fast food expansion?

Slowdown felt across every major region

A strong five year record but an uncertain future

Three key elements of a highly successful strategy

The evolution of McDonald's and the evolution of fast food

Case study: Casual dining evolves

A category in flux

Economic turmoil gives rise to "new informality" in Europe

Yard House acquisition reveals new direction for Darden, US

Kaiten sushi helps to redefine a category

Western European chains find a new value equation

The continuing pressure of the "new normal"

Case study: Retailers and franchisees join the party

AmRest takes command with new concept spree

A new era for casual dining?

Tesco builds a portfolio with Giraffe, Harris + Hoole purchases

The mini high street, in-store

The new incubators

Something for everybody, something different for everybody

The Way Forward

Foodservice to keep getting faster

Wide array of opportunities for chains

Foodservice in five years

Why buy this report?

Want to find out more about this report?

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