Finding the Value: Corporate Strategies in Consumer Foodservice

Introduction

Scope

Key findings

Global Performance

Recovery still weak in many markets, totally absent elsewhere

Strong income growth returning to emerging markets

Value remains paramount in developed markets, format less so

India illustrates intensifying fragmentation in emerging markets

Overall emerging market expansion slows, but Russia surges

Versatility drives continued fast food dominance

Projected growth figures reveal global similarities

Wide variance in global footprint for major chains

A slower year for chains, but prospects remain strong

Emerging/developed market strategy: Two sides of the same coin

Case Studies

Building value: Strategies for operators

Case study: Is McDonald's a harbinger of things to come?

Are there limits to fast food expansion?

Slowdown felt across every major region

A strong five year record but an uncertain future

Three key elements of a highly successful strategy

The evolution of McDonald's and the evolution of fast food

Case study: Casual dining evolves

A category in flux

Economic turmoil gives rise to "new informality" in Europe

Yard House acquisition reveals new direction for Darden, US

Kaiten sushi helps to redefine a category

Western European chains find a new value equation

The continuing pressure of the "new normal"

Case study: Retailers and franchisees join the party

AmRest takes command with new concept spree

A new era for casual dining?

Tesco builds a portfolio with Giraffe, Harris + Hoole purchases

The mini high street, in-store

The new incubators

Something for everybody, something different for everybody

The Way Forward

Foodservice to keep getting faster

Wide array of opportunities for chains

Foodservice in five years

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